Job Description

Job Title: Growth Marketing Specialist - YouTube & Google
Job Type: Full-time; Remote
Schedule: US Time zone
Industry: Cosmetics
About the Role
We are seeking a Growth Marketing Specialist - YouTube & Google to join our team. This person will own our performance strategy and execution across all Google channels -- including YouTube, Search, Shopping, Display, and Performance Max.
You will manage campaigns end-to-end: audience strategy, creative testing, budget allocation, optimization, and measurement. You'll develop hypotheses, test rapidly, and partner cross-functionally to ensure creative, landing pages, and offers are optimized for performance.
This is a hands-on role -- ideal for someone who loves both the art and science of paid acquisition, thrives on data, and can scale proven wins while continuously experimenting.
What You'll Do

• Own and optimize the full Google ecosystem -- Search, Shopping, Performance Max, YouTube, and Display -- with a focus on profitable customer acquisition and incremental revenue growth.
• Develop and execute a clear testing roadmap -- audience tests, creative experiments, copy, bidding strategies, placements, and landing page funnels.
• Partner with creative, analytics, and e-commerce teams to inform ad concepts, creative briefs, and conversion-driving optimizations based on performance data.
• Monitor and analyze daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam; identify trends, inefficiencies, and opportunities.
• Collaborate with CRO and landing page teams to ensure continuity from ad click through conversion, improving CVR and RPS metrics.
• Manage budgets and forecasts -- allocating spend across campaigns based on efficiency and scaling proven winners quickly.
• Report on performance and communicate insights and next steps clearly to leadership and cross-functional partners.
• Stay ahead of platform changes -- test new formats (e.g., Demand Gen, PMax enhancements, YouTube Shopping) and find innovative ways to drive growth through the Google stack.

Requirements

• 3-5 years of experience managing performance campaigns across Google Ads (Search, Shopping, YouTube, Display, Performance Max).
• Strong understanding of DTC e-commerce funnels and conversion metrics (CPA, ROAS, RPS, MER).
• Deep expertise in audience segmentation, bidding, and creative optimization.
• Comfort using data & analytics tools (GA4, Northbeam, Looker Studio, etc.) to derive insights and guide strategy.
• Experience briefing creative teams and optimizing ad messaging for CTR and CVR performance.
• Excellent project management & communication skills -- able to align multiple teams and move fast.
• Self-starter mindset -- comfortable owning a channel, setting strategy, and executing independently.
• TV media buying experience strongly preferred

Skills Required