At HeyCoach, we're on a mission to build India's most outcome-driven learning platform for upskilling your career. With a strong foundation in skilling and career enablement, we are now gearing up for our next phase of 10x growth.
As we build the next 100Cr+ brand in education, we're looking for a Growth Manager to join our core marketing team -- someone who thrives in fast-paced environments and wants to be at the forefront of a high-growth startup journey.
About the Role:
We're looking for a marketing generalist with a strong bias for execution, program management, and cross-functional collaboration. This person will operate at the intersection of marketing, product, and sales -- driving growth campaigns end-to-end while ensuring seamless alignment across teams.
This is not a narrow performance role -- we want someone who understands the full marketing funnel, and has dabbled in everything from performance marketing and content to CRM, landing page optimization, and cohort tracking.
Key Responsibilities:
Own and execute growth experiments across the full funnel -- from lead generation to conversion to cohort engagement
Act as the program manager for marketing-led initiatives, ensuring alignment across paid marketing, sales, and product
Work closely with performance marketing agencies, creative teams, and internal stakeholders to execute campaigns
Analyze marketing and funnel data to uncover insights and suggest actionables
Drive improvement in CAC, lead quality, conversion rates, and cohort performance Collaborate with tech/product teams to track, build, or improve landing pages, attribution, and CRM journeys
Assist in rolling out CRM workflows, WhatsApp and email automations, and lifecycle campaigns
Experiment with newer channels and growth hacks -- and help build playbooks for scalable growth
What We're Looking For:
1-2 years of relevant experience in growth, marketing, or program management roles
Experience working across multiple marketing functions (performance, content, CRM, product marketing, etc.)
Strong analytical mindset -- comfortable with data tools, dashboards, and cohort analysis
Project or program management experience with multi-team coordination
Prior experience in a high-growth startup, especially in EdTech or consumer tech, is a strong bonus
Hunger to learn, hustle, and build -- and a genuine interest in education, upskilling, or career enablement Why Join Us
Opportunity to be a part of HeyCoach's 0 to 100Cr+ growth journey
Work directly with the Head of Marketing and founders
High ownership, high visibility role in a category-defining startup
A culture that values speed, innovation, and learning
Job Types: Full-time, Permanent
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Benefits:
Health insurance
Life insurance
Provident Fund
Work from home
Application Question(s):
Will you be able to bring your own device Laptop
What is your Current CTC in LPA
What is your Expected CTC in LPA
What is your Notice period if serving Last working date
Are you available to join immediately and work full-time from our Hsr Layout Bangalore office
Do you have hands-on experience managing paid advertising campaigns on Meta, Google, and LinkedIn with a high monthly budget (please specify the average budget you've handled)
Experience:
PPC Campaign Management: 1 year (Required)
ROI: 1 year (Required)
Meta Ads, Google Ads, LinkedIn Ads: 2 years (Required)
Performance Marketing: 1 year (Required)
Work Location: In person
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