Growth Marketing Specialist

Year    KA, IN, India

Job Description

Job Title:

Growth Marketing Specialist

Location:

Bengaluru

Experience:

1-2 years

Function:

Marketing

Reports to:

Head of Marketing

About HeyCoach:



At HeyCoach, we're on a mission to build India's most outcome-driven learning platform for upskilling your career. With a strong foundation in skilling and career enablement, we are now gearing up for our next phase of 10x growth.

As we build the next
100Cr+ brand in education, we're looking for a Growth Manager to join our core marketing team -- someone who thrives in fast-paced environments and wants to be at the forefront of a high-growth startup journey.

About the Role:



We're looking for a marketing generalist with a strong bias for execution, program management, and cross-functional collaboration. This person will operate at the intersection of marketing, product, and sales -- driving growth campaigns end-to-end while ensuring seamless alignment across teams.

This is not a narrow performance role -- we want someone who understands the full marketing funnel, and has dabbled in everything from performance marketing and content to CRM, landing page optimization, and cohort tracking.

Key Responsibilities:




Own and execute growth experiments across the full funnel -- from lead generation to conversion to cohort engagement


Act as the program manager for marketing-led initiatives, ensuring alignment across paid marketing, sales, and product


Work closely with performance marketing agencies, creative teams, and internal stakeholders to execute campaigns


Analyze marketing and funnel data to uncover insights and suggest actionables


Drive improvement in CAC, lead quality, conversion rates, and cohort performance
Collaborate with tech/product teams to track, build, or improve landing pages, attribution, and CRM journeys


Assist in rolling out CRM workflows, WhatsApp and email automations, and lifecycle campaigns


Experiment with newer channels and growth hacks -- and help build playbooks for scalable growth

What We're Looking For:




1-2 years of relevant experience in growth, marketing, or program management roles


Experience working across multiple marketing functions (performance, content, CRM, product marketing, etc.)


Strong analytical mindset -- comfortable with data tools, dashboards, and cohort analysis


Project or program management experience with multi-team coordination


Prior experience in a high-growth startup, especially in EdTech or consumer tech, is a strong bonus


Hunger to learn, hustle, and build -- and a genuine interest in education, upskilling, or career enablement Why Join Us



Opportunity to be a part of HeyCoach's 0 to 100Cr+ growth journey


Work directly with the Head of Marketing and founders


High ownership, high visibility role in a category-defining startup


A culture that values speed, innovation, and learning

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits:

Health insurance Life insurance Provident Fund Work from home
Application Question(s):

Will you be able to bring your own device Laptop
What is your Current CTC in LPA

What is your Expected CTC in LPA


What is your Notice period if serving Last working date
Are you available to join immediately and work full-time from our Hsr Layout Bangalore office
Do you have hands-on experience managing paid advertising campaigns on Meta, Google, and LinkedIn with a high monthly budget (please specify the average budget you've handled)

Experience:

PPC Campaign Management: 1 year (Required) ROI: 1 year (Required) Meta Ads, Google Ads, LinkedIn Ads: 2 years (Required) Performance Marketing: 1 year (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD3944109
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KA, IN, India
  • Education
    Not mentioned
  • Experience
    Year