Growth Marketing Specialist

Year    KA, IN, India

Job Description

Job Title:

Growth Marketing Specialist

Location:

Bengaluru

Experience:

1-2 years

Function:

Marketing

Reports to:

Head of Marketing

About HeyCoach:



At HeyCoach, we're on a mission to build India's most outcome-driven learning platform for upskilling your career. With a strong foundation in skilling and career enablement, we are now gearing up for our next phase of 10x growth.

As we build the next ?100Cr+ brand in education, we're looking for a Growth Manager to join our core marketing team -- someone who thrives in fast-paced environments and wants to be at the forefront of a high-growth startup journey.

About the Role:



We're looking for a marketing generalist with a strong bias for execution, program management, and cross-functional collaboration. This person will operate at the intersection of marketing, product, and sales -- driving growth campaigns end-to-end while ensuring seamless alignment across teams.

This is not a narrow performance role -- we want someone who understands the full marketing funnel, and has dabbled in everything from performance marketing and content to CRM, landing page optimization, and cohort tracking.

Key Responsibilities:



? Own and execute growth experiments across the full funnel -- from lead generation to conversion to cohort engagement

? Act as the program manager for marketing-led initiatives, ensuring alignment across paid marketing, sales, and product

? Work closely with performance marketing agencies, creative teams, and internal stakeholders to execute campaigns

? Analyze marketing and funnel data to uncover insights and suggest actionables

? Drive improvement in CAC, lead quality, conversion rates, and cohort performance ? Collaborate with tech/product teams to track, build, or improve landing pages, attribution, and CRM journeys

? Assist in rolling out CRM workflows, WhatsApp and email automations, and lifecycle campaigns

? Experiment with newer channels and growth hacks -- and help build playbooks for scalable growth

What We're Looking For:



? 1-2 years of relevant experience in growth, marketing, or program management roles

? Experience working across multiple marketing functions (performance, content, CRM, product marketing, etc.)

? Strong analytical mindset -- comfortable with data tools, dashboards, and cohort analysis

? Project or program management experience with multi-team coordination

? Prior experience in a high-growth startup, especially in EdTech or consumer tech, is a strong bonus

? Hunger to learn, hustle, and build -- and a genuine interest in education, upskilling, or career enablement Why Join Us?

? Opportunity to be a part of HeyCoach's 0 to 100Cr+ growth journey

? Work directly with the Head of Marketing and founders

? High ownership, high visibility role in a category-defining startup

? A culture that values speed, innovation, and learning

Job Types: Full-time, Permanent

Pay: ?800,000.00 - ?1,000,000.00 per year

Benefits:

Health insurance Life insurance Provident Fund Work from home
Application Question(s):

Will you be able to bring your own device Laptop ? What is your Current CTC in LPA ?
What is your Expected CTC in LPA ?

What is your Notice period if serving Last working date? Are you available to join immediately and work full-time from our Hsr Layout Bangalore office? Do you have hands-on experience managing paid advertising campaigns on Meta, Google, and LinkedIn with a high monthly budget (please specify the average budget you've handled)?
Experience:

PPC Campaign Management: 1 year (Required) ROI: 1 year (Required) Meta Ads, Google Ads, LinkedIn Ads: 2 years (Required) Performance Marketing: 1 year (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD3944109
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KA, IN, India
  • Education
    Not mentioned
  • Experience
    Year