Job Description

- SEO- Act as the bridge between the SEO team and the marketing function to align technical SEO efforts with the overall marketing strategy.- Oversee on-page, off-page, and technical SEO to drive visibility, keyword rankings, and lead conversions.- Conduct keyword analysis, optimize web pages, and monitor performance using analytics tools.- Audit and enhance site structure, metadata, and internal linking for search performance.- Provide actionable insights from SEO reports to guide content and campaign decisions.- Account-Based Marketing (ABM)- Plan and execute ABM campaigns targeting key enterprise accounts.- Collaborate with sales and marketing to define target account lists and design personalized outreach.- Use ABM platforms and analytics tools to measure engagement and track ROI.- Coordinate creation of personalized assets - landing pages, one-pagers, case studies, and ad creatives.- Identify high-intent signals and continuously optimize campaigns based on account behavior data.- Email Marketing- Build and manage email campaigns - newsletters, nurture flows, and ABM-driven sequences.- Segment audiences and personalize messaging based on buyer journey and engagement levels.- Test and optimize subject lines, CTAs, and templates to improve open and click rates.- Automate workflows for lead nurturing and retention campaigns.- Track campaign metrics and refine performance using insights from analytics tools.Ideal Profile:- Strong understanding of technical SEO, keyword strategy, and analytics.- Hands-on experience with ABM platforms and email marketing tools (HubSpot, Salesforce, or similar).- An analytical and data-driven approach to campaign management.- Ability to collaborate cross-functionally across marketing, sales, and content teams.- Strong communication and organizational skills. (ref:updazz.com)

Skills Required