Job Description

Role Overview:
We are seeking a Growth Marketing Manager with 4-6 years of experience in managing and optimizing digital ad campaigns across Google Ads and LinkedIn Ads. The ideal candidate will possess expertise in performance analysis, cost optimization, and lead generation. They must also be adept at prospect qualification through calls/emails for both inbound and outbound campaigns based on predefined sales criteria.
Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns on Google Ads and LinkedIn Ads to maximize lead generation while maintaining cost efficiency

• Analyze campaign performance, identify areas for improvement, and implement strategies to enhance ROI. Manage inbound and outbound lead qualification to ensure alignment with sales team criteria

• Engage with prospects through calls and emails to effectively identify and qualify potential leads

• Collaborate with sales and marketing teams to refine targeting strategies and improve lead quality

• Utilize CRM tools to track leads, manage pipelines, and provide detailed insights on conversions

• Stay updated with trends in digital advertising, lead generation, and customer outreach

• 4-6 years of experience in digital marketing with a strong focus on Google Ads and LinkedIn Ads

• Proven track record of performance analysis and cost optimization to achieve lead cost targets

• Experience in lead qualification and direct outreach (calls, emails)

• Familiarity with structured sales qualification criteria

• Hands-on experience with CRM tools and lead management platforms

• Strong analytical skills with a data-driven approach to decision-making

• Proactive, results-oriented mindset with the ability to work in a fast-paced environment

• Embrace a culture where learning is a way of life, supported by cutting-edge tools and mentorship

• Comprehensive medical insurance and mental health programs

• Contemporary Leave Policy designed with employees in mind