Job Description

Growth Marketing Manager - CRM, Referral & Communities

Location: Mumbai, India
Reporting To: Head of Growth
Company: MakeO Toothsi

? About MakeO Toothsi
MakeO Toothsi is redefining how India smiles--with cutting-edge dental aligners, tech-first skincare solutions, and a customer experience that puts personalization at the core. Our growth team is the heartbeat of our brand's expansion and customer delight--and now we're looking for a strategic mind to steer three critical pillars: CRM, referral, and community-led marketing.

? Role Overview
As the Growth Marketing Manager, you'll lead initiatives that deepen customer engagement, amplify user-driven growth, and nurture passionate micro-communities around the MakeO brand. If you're obsessed with retention metrics, love experimenting with lifecycle communications, and believe word-of-mouth is the most powerful growth lever--this is your playground.

Key Responsibilities
? CRM Strategy & Execution ? Own and optimize the customer lifecycle through email, SMS, in-app, and WhatsApp campaigns ? Analyze behavior data to build segmentation strategies and personalize communications at scale ? Run A/B tests, iterate on drip campaigns, and align touchpoints with user journeys
? Referral Program Ownership ? Design and launch referral campaigns that tap into network effects ? Work closely with product and engineering to ensure seamless referral integrations ? Monitor performance and continuously iterate to improve referral KPIs
? Community Building ? Create and manage online community programs to build strong customer word of mouth and conversion mediums ? Collaborate with influencers, loyalists, and brand evangelists to spark engagement ? Champion UGC (User Generated Content) and peer-to-peer trust via strategic initiatives
?Analytics & Reporting
Track CRM and referral performance using dashboards and marketing automation tools Share insights across growth and product teams, contributing to strategic decisions

? Who You Are
? 4-6 years of growth marketing experience with a strong focus on CRM and community strategies ? Proven success with referral-based acquisition programs and retention initiatives ? Hands-on with CRM tools (e.g., WebEngage, Clevertap, MoEngage) and comfortable with data analysis ? Excellent communication skills--able to craft compelling narratives and rally cross-functional teams ? Curious, creative, collaborative--and borderline obsessed with customer happiness

? Bonus Points
? Prior experience in consumer tech, health & wellness, or D2C brands ? Familiarity with no-code tools and marketing automation platforms ? Ability to think beyond metrics and forge emotional customer connections

Job Type: Full-time

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person