Job Description

Role Overview:Role Overview

We are looking for a

Growth Marketing Manager

who will take ownership of

digital marketing strategy, content direction, and content writers management

. This role requires a strong balance of

strategy, execution, and people management

.

The selected candidate will work closely with US leadership and will play a key role in shaping Paywint's brand voice, content quality, and growth roadmap.

Key Responsibilities

Marketing & Growth Strategy

Develop and execute growth-oriented digital marketing strategies aligned with business goals. Plan campaigns across SEO, paid ads, email marketing, social media, and content channels. Drive lead generation, brand visibility, and customer acquisition.

Content Strategy & Ownership

Own the complete content strategy for websites, blogs, landing pages, PR, and marketing assets. Define content roadmaps based on business goals and funnel stages. Ensure high-quality, accurate, and consistent FinTech content across all platforms. Act as the final reviewer/editor before publishing content.

Content Writers Team Management

Lead, mentor, and manage in-house content writers. Assign briefs, set timelines, and review deliverables. Ensure writers follow brand tone, SEO best practices, and compliance requirements. Measure writer performance using content and growth metrics.

Digital Performance & Analytics

Track campaign and content performance using analytics tools (GA4, SEO tools, CRM). Optimize marketing efforts based on data and insights. Prepare performance reports for leadership.

Collaboration & Leadership

Work closely with US-based teams and stakeholders. Coordinate with designers, developers, agencies, and vendors when required. Build SOPs and scalable processes for future team expansion.

Required Skills:

4+ years of experience in digital marketing and growth strategy. Strong hands-on experience in SEO, paid ads, analytics, email marketing, and content marketing. Proven experience managing content writers or editorial teams. Ability to translate business goals into structured content and marketing plans. Experience in FinTech, SaaS, or technology domains is a strong advantage. Strong communication, leadership, and decision-making skills. Comfortable working with global teams and occasional US-time coordination.
Job Types: Full-time, Permanent

Pay: From ?325,000.00 per year

Benefits:

Cell phone reimbursement Leave encashment Paid sick time Paid time off Provident Fund
Ability to commute/relocate:

Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Have you managed an in-house content writers or editorial team? Do you have experience in FinTech, SaaS, or technology-driven companies?
Work Location: In person