MeraTutor.ai is a growing global-edTech startup. We help students worldwide with online tutoring.
Role Overview:
We're seeking an experienced performance marketer -- ideally with EdTech/tutoring background -- to run international lead-generation campaigns for MeraTutor.ai, targeting regions like UAE, Singapore, US, UK, Middle East, etc. This is not generic marketing -- you must understand how parents think when choosing academic support, build funnels that convert demos into paid sign-ups, and scale campaigns effectively.
Key Responsibilities:
Launch and manage Meta (Facebook/Instagram), Google Search/YouTube campaigns for international markets.
Build high-converting landing pages and WhatsApp automation funnels.
Optimize funnels (A/B testing, tracking, analytics) to improve CPL, lead-to-demo, and demo-to-paid conversion rates.
Collaborate with design/content teams to create parent-focused ad creatives.
Track and report key metrics (CPL, ROAS, conversion rates, regional performance).
Must-Have:
2-5 years in EdTech/tutoring platform marketing (with prior international campaign experience).
Strong Meta Ads + Google Ads skills, landing pages, analytics.
Experience with automation funnels (preferably WhatsApp).
Understanding of parent priorities in education and global student markets.