Job Description

Key Responsibilities:-

Marketing Strategy & Brand Building

? Develop and execute a comprehensive marketing strategy that enhances brand awareness and drives customer acquisition.

? Strengthen Special You's brand identity across all touchpoints -- website, social media, and campaigns.

? Create and maintain a consistent visual and verbal brand tone that aligns with our creative positioning.

? Identify and manage brand collaborations, influencer partnerships, and event sponsorships

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Digital Marketing & Growth

? Plan, execute, and optimize SEO, SEM, Google Ads, and paid social campaigns to increase website traffic and generate leads.

? Develop and manage social media strategies for platforms like Instagram, Facebook, Pinterest, Linkedin, and YouTube.

? Analyze trends and audience insights to maximize reach and engagement.

? Ensure strong online visibility through local SEO, listings, and digital PR initiatives.

Content & Creative Oversight

? Oversee the creation of high-quality, engaging visual content showcasing DIY products, decoration ideas, and client setups.

? Develop content calendars, campaigns, and storytelling concepts to highlight brand creativity.

? Coordinate photo shoots, video content, and collaborations with designers and influencers.

? Supervise copywriting and content marketing to ensure alignment with brand goals.

Lead Generation & Performance

? Build and manage lead generation funnels across digital channels.

? Track and improve metrics such as website visits, inquiries, conversions, and ROI.

? Collaborate with the sales and service teams to align marketing with customer engagement.

? Implement performance tracking tools and marketing automation for continuous improvement.

Required Skills and Qualifications

? Bachelor's or Master's degree in Marketing, Communications, Business, or a related field

. ? 2-5 years of experience in digital marketing, brand strategy, or growth marketing, preferably in lifestyle, event, or creative industries.

? Strong understanding of SEO, Google Ads, Meta Ads Manager, and digital analytics tools.

? Hands-on experience with social media content planning, influencer marketing, and creative campaign management.

? Proficiency with Google Analytics, Search Console, and CRM or automation platforms (e.g., HubSpot, Zoho).

? Strong creative sensibility with a good eye for design, visuals, and aesthetics.

? Excellent communication, leadership, and project management skills.

Why Join Special You ?

? Be part of a creative, fast-growing brand transforming the decoration and DIY space.

? Opportunity to own the marketing strategy and drive visible business impact.

? Work in a collaborative environment that values innovation and design thinking.

? Competitive salary, perks and career growth opportunities.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per year

Work Location: In person