Job Description

What You'll Drive First 90 Days - Design and execute multi-channel demand generation campaigns (paid, inbound, ABM).- Establish lead qualification and conversion frameworks in collaboration with sales.- Audit and optimize paid performance across LinkedIn, Google Ads, and content funnels.First 180 Days - Achieve measurable growth in sales-accepted leads (SALs) and marketing-sourced pipeline. - Build a scalable growth engine with full-funnel analytics, automation, and ROI visibility.- Develop repeatable ABM and paid acquisition playbooks tailored to ICPs in North America.Success Metrics / KPIs - MQL - SQL - Opportunity conversion rate- % of total pipeline sourced from marketing- ROI across paid and ABM channels- Pipeline velocity and SAL quality Candidate Profile - Experience: 4-6 years in B2B SaaS demand generation or growth marketing.- Must-Have Skills:- Hands-on ownership of paid campaigns (LinkedIn, Google, ABM).- Funnel optimization and conversion tracking.- Strong analytical mindset with performance-based accountability.- Sales and marketing alignment for revenue attribution. Nice-to-Have- Exposure to regulated or industrial tech sectors.- Experience in building growth frameworks for early-stage SaaS. - Tools: Salesforce, GA4, Hotjar, Segment, LinkedIn Ads, Google Ads.- Education: Bachelor's/Master's in Marketing, Business, or Communication. - Language: English (fluent). - Location: Bengaluru (Hybrid). Selection Process:- Recruiter Screen- Growth Strategy Discussion- Founders Interview- Final Fit & Alignment Round Why This Role Matters - This is a foundational marketing role that blends performance, creativity, and strategy.- You'll directly influence pipeline velocity, revenue efficiency, and Unifize's brand growth across the US market - shaping the next chapter of an emerging SaaS category. (ref:updazz.com)

Skills Required