that spans paid, organic, and partnership channels.
Drive
full-funnel campaigns
from brand awareness to conversion across digital platforms (LinkedIn, Google, YouTube, Meta).
Define and manage
marketing OKRs
focused on MQL ? SQL ? Pipeline acceleration.
Collaborate with Sales and Product teams to align campaigns with
revenue and product adoption goals
.
2. Demand Generation & Performance Marketing
Lead demand generation initiatives using
ABM, retargeting, and content-driven nurture sequences
.
Build and manage digital acquisition programs using
Google Ads, LinkedIn Ads, and intent-based platforms
.
Optimize campaign performance through continuous
A/B testing, data analysis, and conversion rate optimization
.
Partner with RevOps to ensure CRM and marketing automation systems (HubSpot, Salesforce, or Marketo) deliver accurate attribution and insights.
3. Brand, Positioning & Content Leadership
Shape and elevate the
Intellectyx.ai brand voice
across digital, social, and partner ecosystems.
Drive the creation of
high-impact thought leadership content
-- whitepapers, case studies, videos, and webinars -- in partnership with Product Marketing and Design.
Leverage
AI tools
for automated campaign insights, dynamic content generation, and predictive targeting.
Support PR, analyst relations, and speaking engagements to strengthen the company's position in the
AI-native and observability markets
.
4. Analytics, Insights & Experimentation
Define and monitor
key growth metrics
(CAC, LTV, MQL quality, campaign ROI).
Use
Google Analytics, HubSpot, and AI-driven dashboards
for performance tracking and reporting.
Build growth experiments using data science and generative AI insights to predict campaign impact.
Own regular reporting on marketing performance, pipeline health, and ROI to leadership.
5. Leadership & Collaboration
Manage cross-functional collaboration with Sales, Product, and Engineering to align growth initiatives.
Mentor a team of digital marketers, content strategists, and data analysts.
Represent the marketing function in strategic planning and GTM leadership discussions.
Qualifications
8+ years
of experience in B2B or SaaS marketing, with at least
3+ years
in a growth or performance marketing leadership role.
Proven track record of scaling
pipeline and revenue growth
in a high-tech or AI company.
Strong understanding of
multi-channel demand generation
,
digital acquisition
, and
data-driven marketing
.
Expertise in:
Platforms:
Google Ads, LinkedIn Ads, HubSpot, Salesforce, Marketo
Analytics:
Google Analytics, Tableau, Power BI, Looker Studio
AI Tools:
ChatGPT, Jasper, Copy.ai, HubSpot AI, or custom LLM-based insights
Channels:
SEO, SEM, Paid Social, ABM, Email Automation
Excellent storytelling, analytical thinking, and communication skills.
Preferred Experience
Experience marketing
AI-native, data, or observability platforms
.
Familiarity with
enterprise SaaS go-to-market motions
and long-cycle B2B sales funnels.
Background in
content marketing, partner co-marketing, and thought leadership
initiatives.
Hands-on use of
AI-assisted marketing orchestration
tools and growth analytics dashboards.
Soft Skills
Entrepreneurial mindset with a bias for experimentation and iteration.
Strategic thinker who thrives in ambiguity and fast-paced environments.
Strong collaboration, leadership, and communication skills across global teams.
Why Intellectyx
Be part of a pioneering company shaping the
AI-native enterprise era
.
Work with leadership across
Digital, Data, AI, and Cloud
domains.
Competitive salary, performance bonuses, stock options, and global exposure.
Opportunity to define how AI and human creativity combine to drive business growth.
Job Types: Full-time, Permanent
Pay: ?200,830.62 - ?400,348.98 per month
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