Job Description

This role is for one of our clients

Industry: Automation Machinery Manufacturing
Seniority level: Mid-Senior level
We're looking for a

B2B Growth & Brand Strategy Lead

to own how our technology-led solutions are positioned, discovered, and adopted in the market. This role blends

strategic thinking with hands-on execution

--ideal for a marketing leader who enjoys building brands, generating demand, and turning market insight into revenue impact.
You'll work closely with sales leadership, founders, and external partners to shape messaging, run high-impact campaigns, and strengthen brand visibility across digital, content, PR, and events.

What You'll Own

Growth Strategy & Market Positioning

Define and execute a marketing roadmap aligned with business growth and revenue targets.
Craft clear positioning, narratives, and value propositions for different customer segments.
Partner with leadership and sales teams to support market entry, expansion, and pipeline acceleration.

Digital Presence & Content Ecosystem

Own the social media presence end-to-end--strategy, calendar, execution, and performance.
Lead content initiatives across blogs, thought leadership, PR articles, and campaigns.
Work with agencies and freelancers to create, refine, and maintain high-quality content.
Drive SEO initiatives and organic growth in collaboration with specialist partners.

Brand Identity & Creative Direction

Ensure consistency in brand voice, visual identity, and messaging across all touchpoints.
Review and guide design assets, presentations, marketing collaterals, and campaign creatives.
Continuously evolve brand expression to stay relevant in a competitive B2B landscape.

Campaigns, Insights & Performance

Plan and execute integrated marketing campaigns across digital, content, PR, and events.
Track campaign performance, engagement, and lead quality using data and insights.
Conduct market, competitor, and customer research to identify growth opportunities.

Events, PR & Ecosystem Building

Drive participation in trade shows, exhibitions, conferences, and industry forums.
Support PR outreach and media engagement to build credibility and visibility.
Identify strategic partnerships and ecosystem collaborations.

Sales Enablement & Alignment

Enable sales teams with pitch decks, case studies, brochures, and sales narratives.
Ensure marketing efforts directly contribute to lead generation and deal conversion.
Maintain strong alignment with CRM and sales data (Salesforce experience preferred).

What Will Make You Successful

MBA in Marketing or equivalent practical experience.
7-15 years of experience in

B2B, SaaS, or technology-driven marketing roles

.
Proven ability to balance strategy with hands-on execution.
Strong experience working closely with sales and leadership teams.
Excellent communication, storytelling, and stakeholder management skills.
Comfortable working with agencies, vendors, and cross-functional teams.
Proficient with presentation tools and marketing analytics.

Nice to Have

Exposure to industrial tech, automation, robotics, logistics, or deep-tech domains.
Experience using LinkedIn Sales Navigator, Slintel, or market intelligence tools.
Hands-on familiarity with Canva, Adobe, Gamma, or similar creative tools.
Background in startup or high-growth environments.

Key Skills

B2B Marketing Growth Strategy Brand Positioning Demand Generation Content Marketing Digital Marketing SEO PR & Events Sales Enablement Market Intelligence

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.