Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK.
Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people
onboard the team to accelerate our growth.
The Growth Marketing Generalist will own our entire acquisition engine.
You will design hypotheses, launch rapid-fire tests, and double-down on
anything that improves north-star leads to revenue. Expect to partner daily
with Product, RevOps, Data, and Sales, while keeping one eye on brand
consistency and the other on incremental revenue.
With a hands-on "distribution engine," you will orchestrate organic channels
such as SEO, content repurposing, community, partnerships, newsletters,
podcasts, and referral loops to compound reach and revenue.
Own end-to-end distribution charter - responsible for demand
generation & MQL/SQL tracking via marketing activities
Repurpose and distribute content - slice webinars, case studies
and whitepapers into blog posts, LinkedIn carousels, newsletter
swaps and podcast talking points to 10x reach.
Cultivate communities - actively participate in relevant
forums/Slack groups, host AMAs, and launch a private user
webinars, integration marketplace listings and newsletter
cross-promotions that deliver qualified traffic without paid
spend.
Own lifecycle comms - craft onboarding, activation and
retention sequences that move users through the AARRR
framework.
Report on distribution ROI - build dashboards tying content
pieces and community initiatives to pipeline, retaining the agility
to double-down or pivot fast.
Requirements
2-3 years of growth marketing experience with a B2B SaaS
company.
Must be a Hubspot/Salesforce power user with expertise
spanning across - Email marketing, CRM tracking, Lead
management & funnel optimization
Benefits
What is in it for the candidate :
As a team, we are concerned with not only the growth of the company, but each other's personal growth and well being too. Along with our desire to utilize smart technology and innovative engineering strategies to make people's lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun filled Friday's events with a prioritizing healthy work-life balance.
1. Working for one of the fastest growing and successful MarTech companies in times
2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products.
3. Enjoy working in small teams and a non bureaucratic environment
4. Enjoy an environment that provides high levels of empowerment and space to achieve your Objectives and grow with organization.
5. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career
6. Great benefits - apart from competitive compensation & benefits
7. Above all - a "fun" working environment.
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