Job Description

We are seeking a

Growth Marketing Executive

with a strong background in IT product/service marketing and hands-on experience in AI-powered lead generation, digital campaigns, and growth strategies. The ideal candidate will drive customer acquisition, engagement, and revenue growth through data-driven marketing initiatives, multi-channel outreach, and automation.

Key Responsibilities

Growth & Lead Generation

Develop and execute multi-channel growth marketing campaigns to attract, engage, and convert potential customers for IT products and services. Identify high-potential leads and prospects using AI-based tools like Apollo.io, Snov.io, Klenty, Mailchimp, and Sendinblue. Conduct market research to define target audiences, buyer personas, and decision-makers. Manage outreach campaigns through email, LinkedIn, and other digital platforms to drive pipeline growth. Conduct outbound cold calls to potential clients across target industries, introducing our IT products and services. Generate interest, qualify prospects, and schedule appointments or demos for the sales team. Understand client requirements, pain points, and business objectives to position company offerings effectively. Manage follow-ups through calls and emails to maintain consistent engagement with prospects. Collaborate with sales teams to ensure seamless handoff of qualified leads and optimize conversion strategies.

Digital Marketing & Automation

Build and manage email marketing workflows, automated sequences, and drip campaigns to nurture leads through the sales funnel. Leverage analytics to measure campaign performance, interpret data, and provide actionable insights to improve ROI. Stay updated with the latest growth marketing trends, AI-driven tools, and B2B lead generation best practices. Maintain an organized and clean database of leads, ensuring data accuracy and integrity.

Collaboration & Strategy

Work closely with sales and marketing teams to refine messaging, segmentation, and content strategies. Contribute to growth experiments and A/B tests to identify scalable marketing tactics. Participate in regular performance reviews and brainstorming sessions to drive continuous improvement in campaigns and outreach strategies.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. 1-3 years of experience in growth marketing, digital marketing, lead generation, or sales development within the IT/software industry. Hands-on experience with AI-powered lead generation and automation tools (Apollo.io, Snov.io, Klenty, Mailchimp, Sendinblue). Strong understanding of B2B marketing, email marketing, CRM systems (HubSpot, Salesforce, Zoho, etc.), and multi-channel campaign management. Excellent written and verbal communication skills. Analytical mindset with the ability to interpret data, optimize campaigns, and drive measurable growth. Self-motivated, proactive, and comfortable working independently as well as collaboratively in a fast-paced environment. Creative problem-solving skills with a focus on innovation and growth.
Job Types: Full-time, Permanent

Pay: ₹21,000.00 - ₹25,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person