Job Description

Job Title:

Growth Marketer

Location:

Remote

Employment Type:

Full-Time

Working Hours:

Approximately 8-10 hours per day aligned to Gulf Standard Time (UTC+4), Monday-Friday, with flexibility for key launches

Industry:

Digital Wellness

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is hiring a Growth Marketer to help a digital wellness brand scale high-ticket programs through paid and partner channels. You'll own full-funnel acquisition for $3k-$5k wellness packages supported by an iOS companion app, working closely with the founder and product team to hit profitability quickly and grow from there. Day to day, you'll shape positioning, script and produce ads, and run disciplined experiments across Meta and Google while unlocking new traffic via influencers and affiliates. Success looks like profitable funnels in the first 30 days, then smart, steady scale over the next 60. If you enjoy balancing creative storytelling with rigorous performance metrics, this role gives you end-to-end ownership and clear impact.

What You'll Do

Design and launch paid acquisition funnels tailored to different customer segments and price points Plan, run, and optimize Meta and Google campaigns with a clear path to LTV-positive CAC and strong ROAS Write ad scripts, craft thumb-stopping hooks, and produce or edit short-form creatives in-house, tapping external help when needed Test landing pages, offers, and messaging to improve click-through, lead quality, and funnel conversion Collaborate with the product team to connect acquisition with onboarding and retention flows in the iOS app Build and scale influencer and affiliate programs, including outreach, briefs, and performance tracking Set up clean attribution and event tracking, ensuring pixels, UTMs, and in-app events are reliable Manage budgets, pacing, and weekly forecasts while prioritizing experiments with the highest expected impact Report insights clearly, turning data into next steps and sharing wins, misses, and learnings proactively

What We're Looking For

3-5 years in performance growth with a track record of profitable campaigns and measurable revenue lift Hands-on expertise with Meta Ads and Google Ads, from audience strategy to creative testing and bid optimization Experience building high-ticket funnels, ideally with consultative or program-based offerings Strong copy and creative instincts, comfortable scripting ads and guiding or editing short video assets Analytical mindset with fluency in CAC, LTV, ROAS, cohorts, and payback to inform clear decisions Proactive communicator who operates 80% independently while aligning on strategy and sharing learnings Meticulous attention to detail with a thoughtful, methodical approach to experimentation Bonus: Familiarity with meditation or breathwork, iOS app growth, and affiliate or influencer partnerships

Key Performance Metrics (KPIs)

Profitability achieved on core funnels within 30 days, with scale over the following 60 LTV to CAC ratio trending positive and improving month over month Blended ROAS at or above target for both prospecting and retargeting Qualified customers acquired and cost per acquisition meeting agreed thresholds Consistent creative output and velocity, e.g., new scripts and variations tested weekly with rising win rates

What You Get

High ownership of strategy and execution across paid, partner, and funnel optimization Clear goals and rapid feedback loops, so you always know what success looks like Flexibility within GST hours and autonomy to plan your day for deep work International exposure and the chance to shape how a wellness product scales * Support from Mint Source plus access to external creative resources when needed