Job Description

Growth Marketer - Digital Focus

Location: Mumbai

Type: Full-time

Role Summary

Lead digital growth campaigns for a plant-based wellness & healthy food brand. Scale customer acquisition, retention, and online presence across paid and organic channels.

Responsibilities

Plan and execute performance marketing campaigns (Search, Social, Display)
Manage paid media budgets; optimize ROAS and CAC
Grow organic traffic via SEO, content marketing, social media
Oversee retention & reactivation: email, push, SMS, loyalty programs
Analyze data & metrics; iterate to improve conversion funnel
Collaborate with design, product & ops to ensure messaging aligns with brand & customer needs
Qualifications

3-6 years experience in digital growth / performance marketing, preferably in food, wellness, or F&B brands
Strong track record of scaling customer acquisition and reducing acquisition cost
Proficient with analytics tools (Google Analytics, Meta Ads, etc.)
Good understanding of SEO and content driven growth
Data-driven mindset; ability to test, learn & optimize
Self-motivated; works well in fast-paced/ambiguous environments
What You'll Gain

Opportunity to shape growth strategy end-to-end
Exposure to digital & direct response marketing across channels
Performance-based incentives
Rapid career growth in a scaling consumer brand
Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person