Implement and optimize Marketing Automation Tools to enhance user journeys and boost retention.
Set up and manage personalized SMS and email campaigns that engage users effectively.
Create and execute user segmentation strategies based on behavioral and demographic insights.
Track key performance metrics and optimize campaigns for stronger engagement and ROI.
Write high-converting content for automated campaigns that resonates with different user segments.
Collaborate with designers to craft attention-grabbing headlines, CTAs, and personalized messaging.
Work cross-functionally with the larger marketing team to align efforts across all touchpoints.
Qualifications
1-2 years of experience in customer engagement and retention marketing, ideally within ed-tech or a digital-first brand.
Proficiency with marketing automation tools (e.g., MoEngage, WebEngage, HubSpot, or similar).
Job Types: Full-time, Permanent
Schedule:
Day shift
Work Location: In person
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