Job Description

This role is for one of Weekday's clients
Min Experience: 3 years
Location: Bengaluru
JobType: full-time
Requirements
Growth isn't just about numbers--it's about building a brand that resonates & a pipeline that converts. We're looking for a hustler - someone who doesn't wait for instructions but proactively plans, creates, measures engagement and leads via content, seo & other digital marketing strategies.
You're an energetic self-learner who knows how to get stuff done and thrives in fast-paced environments. You understand B2B automation, can craft sharp mailers, outbound campaigns & know how to build a digital presence that converts. You're a smart marketer who leverages AI tools to scale impact and optimize performance.
If you know how to market like a strategist and execute like a creator, we want you on our team.
Your Purpose to the Team:

• As our Growth Marketer, you'll be the strategic force behind amplifying brand presence and driving qualified B2B leads across global markets
• You'll bridge the gap between design excellence and business impact--translating our award-winning UX/UI capabilities into compelling narratives that attract enterprise clients & digital-first businesses
• Leverage data & insights to refine marketing initiatives for maximum impact
• Align marketing efforts with sales & business objectives for tangible results

What You'll Own & Drive:
You'll be the architect of our B2B growth strategy, owning key initiatives across the marketing funnel:
Strategy & Performance Optimization:

• Own lead generation efforts to attract, engage & convert prospects into high-quality leads
• Track performance through analytics & KPIs, ensuring campaigns deliver measurable ROI
• Design and execute multi-channel organic campaigns (LinkedIn, email, content etc.) to attract high-value prospects
• Implement and manage marketing automation tools to nurture leads and track campaign performance

Digital & Content Marketing:

• Strengthen brand presence through strategic brand marketing initiatives, ensuring strong visibility & engagement across digital channels
• Collaborate with design and other teams to produce case studies, whitepapers, blogs, webinars & content videos that showcase our impact
• Develop social media strategies across key platforms to grow brand presence, increase engagement & conversions

What We're Looking For:

• 3-5 years of experience in B2B growth marketing, preferably in the service industry
• Proven success in scaling lead generation and pipeline for enterprise clients
• Strong grasp of inbound/outbound marketing, content marketing, SEO etc.
• Exceptional storytelling skills
• Hands-on experience with marketing automation, CRM & performance tracking tools
• A strategic thinker who can balance creativity with analytical decision-making
• A growth mindset, curiosity for design, and passion for crafting meaningful digital experiences

Skills Required