Job Description

Title: Head of Marketing
Location: Bengaluru (100% Work from Office)
Function: Marketing Leadership - Growth & AWS GTM
Reports to: CRO
The Head of Marketing owns Client's marketing strategy, execution, and performance, with a mandate to build a high-velocity, measurable demand engine aligned to AWS co-sell and co marketing motions. This role is both strategic and hands-on: setting direction, rolling up sleeves to execute campaigns and content, and tightly aligning with Sales, AWS Partner teams, and Solution/Delivery leaders.
Key Responsibilities
Strategy and Positioning

• Define and own the overall marketing strategy and annual operating plan for Client, aligned to revenue, pipeline, and AWS partnership goals.

• Sharpen Client's positioning around core offerings (cloud transformation, DevOps, app modernization, data & ML, GenAI, .NET modernization, managed services) and target industries (e.g. FSI, life sciences, manufacturing, logistics, startups/ISVs).

• Develop clear "better together" narratives that map Axcess.io solutions to priority AWS services, programs, and initiatives (e.g., AWS Transform for .NET, GenAI competency).

Pipeline and Demand Generation

• Design, execute, and continuously optimize integrated demand programs across email, webinars, virtual events, in-person events, and ABM, with clear MQL/SQL and pipeline targets.

• Build ICPs and segmented plays for enterprise, mid-market, and startup/ISV customers, focusing on high-intent use cases like migration, modernization, cost optimization, security, and GenAI adoption.

• Own the marketing funnel end-to-end: lead acquisition, scoring, nurture, handoff to sales, and feedback loop, using data to improve conversion at each stage. AWS-Aligned GTM and Co-Marketing

• Own Client's AWS-aligned GTM with a focus on co-marketing, co-selling, and Marketplace-led plays, including "better together" messaging, campaign design, and sales plays.

• Plan and maximize AWS Marketing Development Funds (MDF) and other AWS partner program benefits for joint campaigns, marketplace launches, events, and content initiatives.

• Collaborate with AWS Partner Development Managers, account teams, and Partner Marketing resources to design and execute regional and industry campaigns that drive influenced revenue, opportunities, and new logos.

• Ensure every AWS launch/recognition (e.g., Premier Tier status, new competencies, launch partner designations) is amplified via PR, social, webinars, and targeted outreach.

Content, Brand, and Thought Leadership

• Build and run a content engine that produces high-impact assets: solution pages, blogs, case studies, whitepapers, playbooks, videos, and sales enablement content tailored to key buyer personas.

• Partner with Delivery and Sales to capture and package customer success stories into differentiated AWS-aligned case studies and referenceable wins.

• Evolve the Client brand (visual and verbal identity) to reflect its AWS Premier Tier and GenAI leadership, ensuring consistency across website, social, events, and sales collateral. Events, Communities, and Ecosystem

• Own the events strategy including AWS Summits, industry conferences, regional AWS events, and client-owned workshops, roundtables, and virtual conferences.

• Design event plays with clear pre/during/post nurturing, targeted offers, and follow-up cadences to convert event interactions into qualified pipeline.

• Build Client's presence in relevant communities (AWS user groups, startup ecosystems, industry associations) and support executive visibility (speaking engagements, bylines, panels).

Analytics, Tooling, and Operations

• Define and own a data-driven marketing scorecard: pipeline sourced and influenced, CAC, ROI by channel, MQL?SQL?win conversion, velocity, and AWS co-sell metrics (PPOs, opportunities, influenced revenue).

• Implement and optimize marketing tools and integrations (CRM, marketing automation, analytics, attribution) to support scalable and repeatable campaigns.

• Run a tight experimentation cadence across messaging, offers, channels, and creative, with rapid testing and iteration. Leadership and Collaboration

• Build, mentor, and manage a lean, high-performing marketing team and external agency partners focused on output and outcomes, not headcount.

• Drive close alignment with Sales, Alliances (AWS), Solution/Product, and Delivery to ensure marketing priorities map to revenue and capacity plans.

• Foster a culture of creativity, experimentation, and accountability, where ideas are tested quickly and scaled based on measurable impact.

Desired Profile
Experience

• ~10 years of progressive B2B marketing experience, with at least 3+ years in a senior role in cloud, SaaS, or technology services; experience in an AWS partner, hyperscaler ecosystem, or cloud-native consulting/SI is strongly preferred.

• Demonstrated success in building pipeline-generating programs for complex, high-ACV B2B services or solutions, ideally in migration, modernization, data/ML, or GenAI.

• Hands-on track record utilizing AWS co-marketing and GTM programs (MDF, co-branded campaigns, AWS Marketplace launches, co-sell motions) and jointly running campaigns with hyperscaler field teams.

Skills and Competencies

• Strong GTM strategist who is equally comfortable owning channels directly (performance marketing, content, email, SEO/SEM, social) and leading agencies/teams.

• Deep familiarity with B2B demand generation, ABM, lifecycle marketing, and content marketing in complex sales cycles. o Ability to "speak AWS": mapping solutions to AWS services and programs, aligning to AWS industry narratives, and communicating joint value propositions.

• Analytical and outcome-driven mindset with the ability to model, track, and optimize pipeline and ROI; strong comfort with tools and data.

• Excellent storytelling, copy, and creative direction skills, with a bias to ship fast, learn from data, and refine.

• Comfortable operating in a fast-paced, entrepreneurial environment, collaborating with senior leadership and cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA or equivalent business education is a plus.

• Certifications or training in digital marketing, ABM, or marketing automation tools preferred; AWS or cloud ecosystem familiarity is a strong advantage. Success Metrics (Outcomes)

• Marketing-sourced and influenced pipeline and revenue targets achieved or exceeded by segment and region.

• Increased velocity and win rates for AWS co-sell deals and Marketplace opportunities.

• Improved utilization of AWS MDF and partner programs with measurable ROI on joint campaigns

Skills Required