Job Description

Role Overview

:

The Growth Hacker will be the driving force behind

brand growth, market expansion, and revenue acceleration

through a structured

TOS (Top-of-Strategy)

framework -- focused on

Branding

,

Marketing

,

Promotions

,

LTOs

,

Events

, and

Collaborations

.

This role is designed for a high-impact operator who blends

strategic vision

,

creative execution

, and

data intelligence

to grow restaurant, QSR, microbrewery, and bar brands in a scalable and measurable way.

Key Responsibilities

1. Growth Strategy & Scaling

Develop and execute

location-wise and brand-wide growth strategies

focused on customer acquisition, retention, and brand love. Build scalable playbooks for

new outlet launches, market expansion

, and

footfall growth

. Drive performance-based growth campaigns across multiple channels.

2. Branding & Positioning

Strengthen and maintain a

consistent brand voice

across digital, offline, and experiential touchpoints. Lead campaigns that build emotional resonance and brand recall. Own visual identity, campaign storytelling, and positioning strategies for each brand.

3. Event Planning & Activation

Conceptualize and execute

weekly and monthly brand activations

, themed nights, and signature events. Drive footfall and conversions through strategic

pre-event marketing funnels

, influencer campaigns, and CRM retargeting. Measure impact of each activation with footfall and revenue lift.

4. LTOs & Promotions

Conceptualize

Limited Time Offers

, promotional menus, and seasonal experiences that drive urgency and sales. A/B test campaigns and optimize based on conversion, margin, and ROI. Integrate promotions with loyalty, referral, and upsell strategies.

5. Strategic Collaborations & Partnerships (TOS Pillar)

Identify, negotiate, and execute

high-ROI collaborations

with: Beverage brands (alcohol/non-alcohol) Lifestyle brands Fashion, travel & entertainment partners Influencers, creators & communities Build

cross-brand co-marketing campaigns

to increase reach and footfall. Create

exclusive experiences, pop-ups, and tasting sessions

through collaborations.

6. Digital Marketing & Performance

Drive performance marketing across Meta Ads Manager, Google Ads, influencer marketing, WhatsApp, and CRM platforms. Build and optimize acquisition and retention funnels. Track, analyze, and report key metrics for campaign performance and growth loops.

7. Community & Loyalty Growth

Build engaged communities through loyalty programs, referral loops, and micro-influencer activations. Increase

repeat visit frequency and spend

through targeted retention strategies.

Skills & Experience Required

4-8 years of experience in

F&B growth marketing

, preferably with

restaurant, bar, QSR, or microbrewery

brands. Proven expertise in scaling footfall through

promotions, collaborations, and events

. Strong understanding of

CRM

, funnel optimization, referral programs, and retention loops. Hands-on with

performance marketing platforms

and brand storytelling. Existing network with

beverage brands, lifestyle labels, and influencer communities

. Data-driven mindset with strong creative instincts.

Preferred Attributes

High-speed operator with strong execution capability. Strategic thinker with a founder mindset. Excellent relationship builder for collaborations and partnerships. Confident in negotiating, pitching, and closing brand deals. Comfortable with rapid experiments and growth loops.

Compensation & Perks

Competitive salary + performance-based incentives Opportunity to scale multi-location brands Exposure to

brand-building, franchise scaling, and experiential marketing

Access to exclusive events, collaborations, and campaigns

Immediate Joiners

are preferred

If anyone interested share the updated resume to my mail id

hr@ironhill.in

Job Type: Full-time

Pay: ₹800,000.00 - ₹2,000,000.00 per year

Work Location: In person