Job Description

About Aatm Nirbhar

Aatm Nirbhar is India's first and largest by women, for women two-wheeler skilling platform. Since 2017, we've trained over

25,000 women riders

, created

250+ trainer jobs

, and partnered with corporates and NGOs to make last-mile mobility accessible to women across India.

Our next milestone: build a

nationwide franchise network

led by women entrepreneurs--unlocking safe, independent mobility along with

new income streams for thousands of households

.

Why this role matters

Our

franchise model

is the engine to take Aatm Nirbhar to the next level of scale and sustainability. The

Growth & Franchise Manager

will be responsible for

designing this model

, building a strong inbound partner pipeline, and ensuring each franchise's success--from launch to profitability and quality assurance.

You'll play a critical role in shaping Aatm Nirbhar's national footprint by finding the right partners, co-developing the business model, and supporting franchise owners to succeed on the ground.

What you'll do

First 90 days:

Co-develop the

franchise business model

Build and execute an inbound franchise lead generation strategy focused on

North India

Design a franchise evaluation and onboarding funnel to prioritise leads based on alignment, local market potential, and operational readiness. Close and onboard the

first two franchise partners from Uttar Pradesh

, ensuring readiness for launch within 45 days of signing.

Within 12 months:

Launch

six fully operational franchise hubs

, each training ?100 women per quarter. Build a healthy, scalable inbound pipeline and increase lead-to-franchise conversion rate significantly. Establish basic financial reporting systems and performance dashboards across all hubs. Initiate and implement a

trainee licensing process

in all COCO and franchise hubs.

Ongoing responsibilities:

Source, assess, and close deals with mission-aligned franchise leads Own the franchise funnel and performance: lead tracking, conversion metrics, and revenue projections. Provide business coaching and support to franchise owners in areas like lead generation, trainer recruitment, compliance, and community engagement. Coordinate with internal teams (training, marketing, operations) to ensure seamless launches and support systems. Conduct field visits, monthly reviews, and audits to maintain quality and partner accountability. Refine the franchise playbook, onboarding SOPs, and training materials. Manage, implement, and continuously improve tech systems including CRM, lead management tools, dashboards, and operational automations to enable scalable franchise growth. Develop partnerships with local RTOs, department of transport or aggregators to support the licensing journey for trainees. Represent Aatm Nirbhar at industry forums to strengthen brand presence and attract partners. Capture and share stories of impact from the field, in collaboration with the communications team.

What you bring

Must-have experience:

5-8 years in franchise development, city/cluster expansion, or B2B growth in mobility, logistics, QSR, ed-tech, or other high-touch sectors. Proven experience launching and scaling at least

3 new units or markets

--from zero to operations. Strong negotiation and relationship-building skills with experience managing commercial contracts or large partner accounts. Strong analytical mindset with working knowledge of CRM tools, funnel metrics, and business modelling. Willingness to travel 8-12 days/month to Tier-2/3 cities.

Bonus points for:

Experience in women's empowerment, skilling, or entrepreneurship programs. Familiarity with EV two-wheelers or last-mile logistics ecosystems. MBA / PGDM or an equivalent entrepreneurial journey.

Soft-skill DNA

Player-coach mindset*--comfortable building systems and rolling up sleeves to execute.
Empathy and cultural sensitivity--especially when working with first-generation women riders/entrepreneurs. Self-starter with a bias for action in resource-constrained, mission-driven environments.

Compensation & benefits

Competitive salary with performance-based incentives aligned to franchise and growth milestones. Travel reimbursement and on-ground safety support as required. Hybrid work model with flexibility based on field and partner needs.

Growth path

Excel in this role and step up to

Head of Growth & Franchise

within 24 months--as we scale from to 25+ hubs nationwide--

and build your own team

.

We aim to complete the hiring process by the end of June.

Our commitment to inclusion

Aatm Nirbhar exists to expand freedom of movement for women. We strongly encourage applications from

women, LGBTQIA+ professionals

, and those

returning to work after a break

. If you're excited about this role but unsure you meet every requirement,

please apply anyway

--we'd love to connect.

Job Type: Full-time

Pay: ?1,000,000.00 - ?1,200,000.00 per year

Schedule:

Day shift
Work Location: In person