The platform is a fast-growing faith-tech app that blends ancient Hindu wisdom with modern technology. We're product-first, data-driven, and obsessed with delivering value to millions of users. Launched earlier this year, it has already surpassed 5 lakh downloads
Job role-
Growth & Digital Marketing Manager
(Path to Head of Marketing)
What you'll own:
? Growth strategy end-to-end - user acquisition, activation, retention, and monetisation funnels.
? Lifecycle & engagement - Push notifications, in-app messages, e-mail, WhatsApp; build and automate journeys that hit >1 % PN open rates weekly.
? App store optimisation (ASO) - keywords, creatives, A/B tests to lift install CVR.
? Analytics & experimentation - define metrics, set up dashboards (Mixpanel, GA4, Looker), run rapid A/Bs, draw insights, ship improvements.
? Social presence - plan & publish sharp, culturally resonant content across Instagram, X, YouTube Shorts, LinkedIn.
? Brand foundations - support founders on positioning, voice, early PR and partnership plays.
? Budget ownership - optimise CAC/LTV, re-allocate spend in real time.
Must-haves
? 3-4 yrs hands-on growth or digital-marketing experience in consumer-facing startups.
? Demonstrated track-record of scaling an app or web product from 0 ? 1 M+ users or similar.
? Deep channel knowledge: paid UA, PN/email lifecycle, ASO, basic SEO.
? Comfort with data: funnels, cohorts, retention curves, SQL/Excel.
? Copy instinct + eye for creatives; can brief designers, write snappy PN copy yourself.
? Hustle, ownership, bias for rapid experimentation; thrive in ambiguity.
Nice-to-haves
? Past stint as early marketing hire / first growth Marketer.
? Exposure to vernacular content or Bharat-focused audiences.
? Basic design/video editing or Canva/Figma chops.
? Familiarity with Hindu cultural context (our audience).
What success looks like in 12 months
? DAU up 3x with sustainable CAC.
? Average PN open rate ? 1%, day-30 retention +5 pp.
? Paid conversion funnels optimised to hit revenue targets.
? Clear, data-backed roadmap to scale brand & channels; ready to step into Head-of-Marketing role.
Why Join us:
? Direct seat at the leadership table; your work moves the needle daily.
? Merit > hierarchy: a quick path to owning the entire marketing charter.
? A mission that blends tech with culture and real user impact.
Job Types: Full-time, Permanent
Application Question(s):
Have you been part of a founding member of a marketing function in a B2C startup?
Experience:
digital-marketing experience in B2C startups: 4 years (Required)
Performance channels: 3 years (Required)
scaling an app product from 0 ? 1 M+ users: 3 years (Required)
Work Location: In person
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