Job Description

Growth & Content Marketing Specialist

Location: Remote / Hybrid
Role Type: Hourly Freelance Contractor (Long-term potential)

Compensation: Hourly rate to be agreed upon (paid monthly based on approved hours)

Working Hours and Availability

This is an hourly freelance role based in India Primary working hours are expected between 7:30 AM - 3:30 PM IST Mandatory daily overlap hours are 7:30 AM - 9:30 AM IST, Monday-Friday The freelancer must be available and responsive during overlap hours for reviews, decisions, and collaboration Remaining work hours must be completed during the same workday Total weekly commitment is 40 hours (overtime of 10-20 hours may be required based on project deliverables) Hours must be logged daily and submitted via a bi-weekly worksheet
Reports to: Founder / Marketing Lead

Job Summary:

We are looking for a Growth & Content Marketing Specialist to own traffic, engagement, and conversion across our digital channels. This role blends performance marketing, content creation, conversion optimization, SEO, and analytics.

You will be responsible for turning attention into website traffic, traffic into leads, and leads into customers. This is a high-ownership, execution-heavy role suited for someone who thrives in early-stage startups, works with minimal supervision, and enjoys shipping, testing, and iterating quickly.

As part of the founding team, you will gain first-hand exposure to how a consumer wellness brand is built and scaled, from manufacturing to marketing to revenue growth.

Core Responsibilities:

Growth and Performance Marketing

Plan, launch, and optimize paid advertising campaigns on Meta, Google, and TikTok Own the full funnel from awareness to conversion and retargeting Run A/B tests on ad creatives, audiences, landing pages, and CTAs Monitor and optimize key metrics including CTR, CPC, ROAS, CAC, and conversion rate
Content Creation and Social Media

Create and publish 4-5 content pieces per week (reels, short-form videos, carousels, static posts) Edit conversion-focused short-form videos using CapCut, Canva, or Adobe tools Repurpose content for ads, newsletters, landing pages, and blogs Engage daily with relevant social media accounts, comments, and DMs Schedule posts on social media channels (Insta, Facebook, Tiktok, LinkedIn, Youtube, Reddit, etc.)
Website, Landing Pages, and Conversion Optimization

Build and optimize landing pages within Shopify Improve product pages, CTAs, and checkout flow Analyze user behavior and iterate to improve conversion rates
Email Marketing and SEO

Create and manage 1 newsletter per week A/B test subject lines, CTAs, and email formats Write SEO-optimized wellness articles to drive organic traffic Conduct keyword research and apply on-page SEO improvements
Influencer and Partnership Support

Identify and collaborate with micro- and mid-tier influencers Support influencer outreach, coordination, and performance tracking Assist with digital amplification of gym events, pop-ups, and partnerships
Key Deliverables (Baseline Expectations)

Weekly Deliverables

4-5 social media posts published At least 2 short-form videos created or edited 1 A/B test launched (ads, creatives, or landing pages) Active community engagement and account interaction Weekly summary outlining work completed, results, and next steps
Monthly Deliverables

1 new or optimized Shopify landing page 4 newsletters sent 1-2 SEO wellness articles published Ongoing influencer outreach and collaboration updates Monthly performance report with insights and improvement plan
Performance Metrics

Website traffic growth by channel CTR and CPC on paid and organic content Conversion rate on landing pages and product pages Email open rates, click-through rates, and conversions Engagement rate and follower growth across social platforms Quality, consistency, and timeliness of deliverables
Education and Experience

Bachelor's degree in Marketing, Design, Communications, Business, or a related field 2-5 years of experience in growth marketing, digital marketing, or content marketing Experience with DTC, e-commerce, wellness, or consumer brands preferred Proven ability to manage multiple projects independently
Tools and Platforms

Meta Ads Manager, Google Ads, TikTok Ads Shopify, Klaviyo, or Mailchimp Canva, CapCut, Adobe Premiere Pro Google Analytics (GA4), UTM tracking tools AI tools such as ChatGPT, Gemini, or Runway for ideation and efficiency
Who Will Succeed in This Role

Self-starter who takes ownership and initiative Creative thinker with strong analytical skills Detail-oriented and execution-focused Comfortable experimenting, learning quickly, and iterating Passionate about wellness, storytelling, and marketing
Final-Round Assignment

The top 3 candidates selected for the final round will complete a practical assignment The assignment will assess: Creative thinking Strategic approach Attention to detail Ability to turn ideas into execution Assignment details will be shared with shortlisted candidates
What You Will Gain

Direct mentorship from the founder Ownership of revenue-driving initiatives Exposure to early-stage startup decision-making Opportunity to grow into a Marketing Lead or Growth Manager role Bonus based on performance
Job Types: Full-time, Freelance
Contract length: 12 months

Pay: ₹22,000.00 - ₹30,000.00 per month

Benefits:

Work from home
Application Question(s):

What is your expected monthly compensation? (Ex. 25,000) Do you have sufficient knowledge to complete tasks on-time?
Education:

Bachelor's (Preferred)
Experience:

Marketing: 2 years (Required)
Work Location: Remote

Application Deadline: 01/01/2026
Expected Start Date: 01/01/2026