Job Description

Growth & Performance Marketing Manager
Location- Goregaon Mumbai (Work From Office)
We're looking for a data-driven, creative, and execution-focused Performance Marketing Manager to drive adoption, engagement, and retention across organisation digital ecosystem.
The role blends Growth Marketing, product GTM, and lifecycle management - building scalable marketing engines that connect product value to business growth.
Growth Marketing

• Build and own the full-funnel growth strategy
• Plan, execute & optimise campaigns across owned (email, app, WhatsApp, push) and paid (Meta, Google, X) channels.
• Leverage martech stack (CleverTap, AppsFlyer, Netcore) for journey orchestration, segmentation, and retargeting.
• Partner with analytics to identify growth levers, experiment rapidly, and scale high-performing journeys.
• Drive first-trade activation and reactivation funnels using data-led targeting.

Product Marketing

• Lead GTM for new product features and enhancements, drive product adoption.
• Create positioning, messaging, and communication briefs aligned with client personas (traders, investors, HNIs).
• Collaborate with Product, Design, and Compliance to deliver high-impact campaigns across digital touchpoints.
• Manage influencer & PR collaborations to amplify new launches and feature stories.
• Develop sales enablement content and internal training material for RMs, dealers, and front-line staff.

Performance Tracking & Reporting

• Track campaign effectiveness - from impressions to activation and revenue contribution.
• Maintain monthly dashboards mapping campaign cost, reach, conversion, and ROI.
• Build frameworks for continuous optimisation and benchmarking against competition.

Key Skills & Experience

• 5+ years of experience in growth, lifecycle, or product marketing, preferably in broking industry
• Strong understanding of digital funnels, user journeys, campaign ideation & creation.
• Understanding on client communication, product positioning & content.
• Hands-on with martech tools (CleverTap, Netcore, AppsFlyer, Mixpanel, Firebase).
• Excellent analytical ability data to decision-making mindset.
• Strong storytelling and cross-functional communication skills.
• Comfort with a high-paced, multi-stakeholder environment.

Skills Required