Job Description

Description Position at GroupM Overview of job If you live and breathe digital marketing, we want to talk to you. We are looking for a Associate Director to develop, track and optimize digital marketing campaigns. You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution 3 best things about the job: Be part of one of the largest digital spending accounts Chance to lead client conversations and thinking on non-biddable media limited not just to Facebook and Youtube but display too A strong culture of test & learn - if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations In three months: You should be able to plan, execute and present month on month display strategy for each brand, communicate and be on top of all non-biddable campaign metrics as well. Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly media strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements. In six months: You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client. Have regular conversations with the publisher teams to improve account performance for your set of brands and leverage their support for strengthening campaign strategies. You will also manage a few corporate projects/tests & learns that you will roll out. In 12 months: You will help evolve the non-biddable planning principles and think with beyond campaign approach for your set of brands on Non-biddable media. Work closely with the strategy team to build brand-specific strategies. What your day job looks like: Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative KPI growth strategies Utilize the strong analytical ability to evaluate digital across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Collaborate with brand, internal team and other vendor partners Evaluate emerging technologies. Provide perspective for adoption where appropriate What you will need: We need someone with 10+ Years of experience GMS Activation Specialist team is accountable for tactical planning and implementation for a set of clients GMS Activation Specialist team to understands clients\' brand identity, GroupM Agency\'s deliverables and campaign KPI\'s Understand the campaign brief received from Agency Specialist lead, create multi-channel / integrated activation plan in line with SOP Coordination with other stake holders, mainly the GMS Buying team for deal closures Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc Optimize the activation plan to achieve the objectives/ KPI About GroupM GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow. Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. GroupM

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