Job Description

Job Title:
GPM - Nutrition
Business Unit:
Marketing - Emerging Markets
Location :
Mumbai
At Sun Pharma, we commit to helping you "Create your own sunshine"- by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you'll find yourself becoming 'Better every day' through continuous progress. Exhibit self-drive as you 'Take charge' and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we 'Thrive together' and support each other's journeys."
What will you do?
The Brand Manager is responsible for developing and executing comprehensive marketing strategies for our product portfolio, driving market growth, and ensuring all initiatives align with strict regulatory guidelines. This role requires a strategic thinker with a strong product background, excellent communication skills, and a proven ability to collaborate cross-functionally to achieve business objectives.
Strategic Planning & Execution

• Develop and implement annual and long-term strategic marketing plans, including market segmentation, targeting, and positioning for new and existing brands.
• Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches, collaborating with Medical, Regulatory, and Sales teams.
• Conduct continuous market research, competitive analysis, and customer needs assessments to identify trends, opportunities, and threats.

Product & Portfolio Management

• Act as the market expert for assigned products, understanding molecule(s) specifications, clinical applications, and unique selling propositions (USPs).
• Develop core marketing materials, including brochures, presentations, digital content, case studies, and training materials for the sales team and Key Opinion Leaders (KOLs).
• You will be responsible for sales planning and review by gathering feedback from Regional/Country Managers, devising country-specific strategies, and incorporating country needs into the product plan to enhance overall performance.
• Work with Clinical and Medical Affairs to generate and communicate clinical evidence supporting product claims and value propositions.

Sales & Channel Support

• Coordinate with the sales team to ensure marketing efforts align with regional/country sales goals and provide adequate support for brand/portfolio growth and customer engagement.
• Monitor product performance, analyse sales data, and track Key Performance Indicators (KPIs) to evaluate the effectiveness of marketing campaigns and adjust strategies as needed.
• Manage relationships with Key Opinion Leaders (KOLs) and participate in major industry conferences, trade shows, and clinical events.

Regulatory & Compliance

• Crucially, ensure all marketing collateral, promotional activities, and digital content strictly comply regulations, industry guidelines and company policies.
• Liaise with the Regulatory Affairs and Legal teams to obtain necessary approvals for all public-facing materials

Financial Management

• Develop and manage the annual marketing budget, ensuring optimal resource allocation

Educational Qualification:

• A graduate degree in any Science stream, with a preferred Master's in Marketing, Communication, or an MBA

Experience and Skills:

• 8 - 10 years of experience in Product Management in pharmaceutical

Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let's create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

Skills Required