At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.
Role reports to:
Marketing Director - Skin Health & Oral Care
Location:
Asia Pacific, India, Maharashtra, Greater Mumbai
Work Location:
Hybrid
What you will do
What you will do
We are seeking a dynamic and data-driven Group Product Manager to lead the growth strategy for our premium beauty brand. You will be responsible for developing and executing the annual marketing plan, develop the marketing strategy, and identifying new opportunities to drive growth across key retail channels of e-commerce, modern trade and GT. The ideal candidate is passionate about beauty, influencer e-ecosystems, understands consumer behavior in the digital space, while being highly skilled in driving conversions and brand love across online platforms. You will oversee the overall marketing plan and collaborate with cross-functional teams (sales, supply chain, R&D, global and regional brand teams) to drive overall brand outcomes.
Key Responsibilities
Develop and execute brand marketing plans that align with the brand's overall business objectives and goals
Develop compelling brand narratives and campaigns tailored for
digital-first consumers
.
Collaborate with creative teams to produce engaging content for product launches, tutorials, and beauty trends.
Optimize product listings with high-quality imagery, descriptions, and SEO-friendly content.
Design and execute
influencer marketing programs
to amplify brand reach and credibility.
Monitor trends and consumer behaviors to shape a comprehensive and effective marketing strategy for the brand
Lead long term portfolio planning for the brand. Closely collaborate with global teams to drive portfolio and innovation strategy for India
Utilize data-driven insights to optimize marketing initiatives and drive business growth
Stay abreast of industry trends and competitor activities to identify new opportunities
Own and drive overall proposition including portfolio strategy, pricing and packaging
Work closely with cross functional teams including demand planning, supply planning and customer development to drive forecasting and integrated business planning for the brand
Formulate and implement marketing objectives and policies to maximize sales and profitability
Drive excellence by collaborating with the sales team.
Define pricing, promotions, and assortment strategies to maximize revenue and profitability.
What we are looking for
Required Qualifications
Minimum 8-10 years of experience in marketing within the FMCG industry
MBA in Marketing
Strong work experience working on digital first/e-commerce heavy brand in the premium beauty space
Creative mindset with a passion for beauty and storytelling.
Strong grasp of influencer marketing and social media trends.
Proven track record of success in developing and implementing marketing strategies
Data-driven approach with ability to balance creativity and performance.
Direct experience in customer interfaces, such as sales or sales managemen
Excellent communication and presentation abilities
Excellent analytical skills to interpret complex business data and forecast outcomes
Desired Qualifications
Experience in sales is desirable
Proven track record of success in business growth, strategy development, and innovation
In-depth knowledge of consumer sector sales, marketing, and marketing research
Effective leadership through ambiguity, conflict, and complexity
Excellent verbal and written communication skills
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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