Job Description

Position: Group Product Manager

Department:

Marketing

Location:

Mumbai HO

Role Summary:

The

Group Product Manager (GPM)

will drive the strategic and operational marketing initiatives for the Respiratory, Anti-infective, and Gastrointestinal portfolios, encompassing both pharmaceutical products and medical devices. The role demands a scientifically grounded, commercially driven professional who can translate clinical insights into impactful brand strategies, strengthen market leadership, and guide a cross-functional team towards consistent business growth.

Key Responsibilities:

1. Strategic Brand Leadership

Develop and execute integrated brand plans for key products across the assigned Medical Devices, Brands across Anti-infective, and GI therapeutic areas.

Conduct market analysis to identify opportunities, threats, and evolving

healthcare needs. (IQVIA and Field work based primary research.)

Leverage clinical data, real-world evidence, and market insights to craft differentiated brand positioning.

Drive lifecycle management through timely product upgrades, line extensions, and device-drug integrations.

2. Market & Business Development

Analyze therapy trends, competitor activity, and market dynamics to identify emerging opportunities.
Support the launch of new molecules, fixed-dose combinations, and device innovations (e.g., inhalation devices, nebulization systems, or diagnostic aids like pregnancy kits etc.).

Build and maintain relationships with Key Business Accounts (KBAs) and Medical Associations like foxy

3. Marketing & Communication

Develop scientific communication and promotional tools aligned with ethical marketing practices. Conceptualise and execute CME programs, patient awareness drives, and digital engagement campaigns. Utilize omnichannel platforms (digital, field force, social media, webinars) to maximize reach and impact. Manage marketing budgets and monitor and track ROI for all activities. Ensure timely intervention on low ROI accounts based on data analysis

4. Cross-Functional deliveries

Work closely with the sales team to translate brand strategies into actionable field plans. Coordinate with third party manufacturing team, build production plan and inventory management in co-ordination with NSMs Provide training and continuous capability-building support to field (BMs , RMs and ZMs) Lead data-driven decision-making, scientific rigor, and creative problem solving

Qualifications & Experience:

Bachelor's degree in Pharmacy / Life Sciences; MBA in Marketing preferred. 8-12 years of experience in pharmaceutical marketing, with at least 3-4 years in a Group Product Manager role. Proven exposure to both pharmaceutical and medical device portfolios. Strong scientific understanding of therapeutic areas (e.g., Gastroenterology, Anti-invectives and Respiratory). Experience in product launches, KBA management, and market development. Excellent communication, analytical, and leadership skills.

Key Competencies:

Deep scientific understanding of respiratory, anti-infective, and GI therapies Strategic planning & lifecycle management Evidence-based marketing & clinical data interpretation Digital marketing and omnichannel engagement Cross-functional collaboration and leadership P&L understanding and commercial acumen

Key performance Indicators:

Market share growth and brand performance metrics (Primary and Secondary Sales) Successful launches of new drugs/devices Strong ROI on marketing initiatives Drive minimum 75% execution for the marketing via co-ordination with sales team
Job Type: Full-time

Pay: ?700,000.00 - ?1,400,000.00 per year

Application Question(s):

* Will you be willing to travel for field analysis?