Job Description

JLL empowers you to shape a brighter way.
Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.
: Digital Lead - MSCOE (M2 Band)
Location: Gurugram
Function: Marketing Services Centre of Excellence (MSCOE)
Role Type: Full-time, Manager (M2 Band)
Business Title: Group Operations Lead, Digital Marketing
Shift Time: 1-10pm IST
Role Overview
The Digital Lead will oversee a multi-disciplinary digital team within the MSCOE, responsible for delivering world-class digital marketing execution across AEM website management, marketing automation (Eloqua), web & campaign analytics, SEO, paid media operations, and social media.
This role partners closely with global and regional marketing teams, business stakeholders, and product owners to ensure consistent, scalable, and high-quality digital delivery aligned to enterprise standards.
Key Responsibilities
1. Digital Operations Leadership

• Lead and manage cross-functional digital large team of 70-80 team members including:
• AEM Website Management & Content Publishing
• Eloqua & Marketing Automation Execution
• Web & Campaign Analytics
• Social Media & Community Execution
• SEO & Paid Media Operations
• Ensure seamless coordination, prioritization, and delivery across all digital workstreams.

2. Stakeholder & Business Partnership

• Act as the primary point of contact for global marketing, regional teams, and business leads for digital execution.
• Translate marketing strategies into operational digital plans.
• Drive proactive engagement, ensuring clarity on timelines, scope, and expected outcomes.

3. Website & MarTech Excellence

• Oversee AEM governance, component usage, content quality, and publishing SLAs.
• Ensure Eloqua campaign builds, workflows, segmentation, and QA meet global standards.
• Partner with MarTech and product teams to optimize platform usage and introduce new capabilities.

4. Paid, Owned, and Earned Media Execution

• Oversee day-to-day execution across SEO, SEM, social media publishing, and paid media trafficking.
• Ensure channel best practices, optimisation recommendations, and performance monitoring.
• Support campaign launches with cross-channel alignment.

5. Analytics & Insights

• Lead web analytics and campaign reporting, ensuring accurate tagging, dashboarding, and interpretation.
• Drive insights to improve campaign effectiveness, user experience, and conversion outcomes.
• Ensure adherence to data privacy and compliance standards.

6. Quality, Governance & Process Optimization

• Drive standard operating procedures, QA processes, documentation, and continuous improvement.
• Implement best-practice workflows across channels and platforms.
• Monitor performance, throughput, and delivery excellence metrics.

7. Team Management & Capability Building

• Manage a diverse digital team, providing coaching, upskilling, and performance management.
• Identify skill gaps, design learning paths, and build digital capability within the COE.
• Foster a culture of innovation, accountability, and shared success.

Required Experience & Qualifications

• 16-20 years of experience in digital marketing operations or digital delivery roles.
• Deep expertise in at least two core areas: AEM website management, Eloqua/marketing automation, SEO, paid media, analytics, or social media.
• Experience managing multi-skilled digital teams in a global organization or COE setup.
• Strong understanding of MarTech ecosystems, web governance, tagging frameworks, and campaign execution.
• Proven track record of stakeholder management at senior levels.
• Strong analytical and problem-solving skills, with an execution mindset.

Technical Skills (Preferred)

• Adobe Experience Manager (AEM)
• Oracle Eloqua or similar MAP (Marketo, Pardot, HubSpot)
• Google Analytics / Adobe Analytics
• Google Tag Manager, UTM frameworks
• SEO tools: SEMrush, Ahrefs, Screaming Frog
• Paid media platforms: Google Ads, Meta, LinkedIn, DSPs
• Social publishing tools: Sprinklr, Hootsuite, or equivalent
• Experience with dashboards (Tableau, PowerBI) is a plus

Behavioral Competencies

• Strong communication and stakeholder management
• Problem-solving and ability to simplify complex workflows
• Team leadership and cross-functional collaboration
• Bias for action, quality, and operational rigor
• Ability to thrive in a fast-paced global environment

Success Measures

• successfully leading a high-performing team with

High-quality, on-time digital execution

• Increased operational efficiency and standardization
• Stakeholder satisfaction (NPS/feedback scores)
• Strong team performance, capability development, and low attrition
• Demonstrated improvement in campaign performance and digital hygiene metrics

Location:
On-site -Gurugram, HR
Scheduled Weekly Hours: 40
If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements. We're interested in getting to know you and what you bring to the table!
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