Conduct daily research on skincare, beauty, and wellness design trends across Instagram, Pinterest, TikTok, and competitor brands.
Study industry-relevant visual styles, color palettes, typography, and communication patterns that resonate in the organic skincare niche.
Track emerging market trends -- ingredient spotlights, seasonal needs, consumer concerns, and viral visual formats.
2. Content Planning & Ideation
Conceptualize creative ideas for social media posts, reels, stories, website banners, packaging, and marketing campaigns.
Identify high-performing content types (educational, ingredient-led, problem-solution, testimonials, lifestyle, before-after) and propose ideas accordingly.
Build mood boards, style references, and visual direction for upcoming campaigns.
3. Design Creation
Create daily/weekly social media creatives aligned with ICAWNIC's brand guidelines and 100% plant-based skincare positioning.
Develop product-focused designs such as ingredient breakdowns, benefit highlights, and usage instructions.
Produce static creatives, carousels, GIFs, short-form video graphics, and paid ad assets.
Design packaging, brochures, posters, and other print-ready marketing materials.
4. Brand Consistency & Visual Standards
Maintain visual consistency across all digital and print creatives.
Ensure every design reflects the brand's core values -- clean, safe, organic, and plant-based skincare.
Continuously evolve the brand's visual identity to stay modern, premium, and relevant.
5. Content Optimization
Analyze performance of past creatives and recommend improvements to increase engagement and conversions.
Adapt and optimize creatives for multiple platforms -- Instagram, Facebook, WhatsApp, the Website, and marketplace listings.
6. Cross-Functional Collaboration
Work closely with the marketing team to understand campaign goals and product priorities.
Coordinate with the social media manager for timely creative executions.
Collaborate with product and operations teams to accurately represent ingredients, formulations, and USPs.
7. Execution & Delivery
Deliver all creative assets on schedule as per the content calendar.
Maintain an organized repository of design files, raw assets, and editable working files for team access and future use.
Job Types: Full-time, Permanent
Work Location: In person
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