Job Description

We are seeking a highly creative and energetic

Graphic Designer

specializing in vibrant, child-friendly visuals to join our Kids' YouTube content team. This role is crucial for maximizing our video performance by designing eye-catching, high-CTR thumbnails and maintaining a fun, consistent brand aesthetic that appeals directly to children and their parents.

Key Responsibilities

1. Thumbnail & Video Assets (Primary Focus)

Design High-CTR Thumbnails:

Conceptualize and rapidly create engaging, colorful, and expressive video thumbnails that drive clicks and views. Utilize bright, appealing colors, expressive cartoon faces/characters, and clear, bold typography (fonts). Design specifically for mobile viewing, where most children consume content.

A/B Testing:

Create 2-3 design variations (A/B testing candidates) per video to identify the most effective visual concepts based on performance data.

In-Video Graphics:

Design on-screen graphics, animated text overlays, lower thirds, and call-to-action elements used within the videos.

Asset Management:

Create and maintain a library of reusable characters, backgrounds, props, and design elements to ensure rapid production.

2. Channel Branding & Identity

Brand Kit:

Design and maintain all channel branding elements, including the channel banner, profile picture/logo, end screens, and watermarks.

Visual Strategy:

Ensure the channel's visual style is consistent, age-appropriate, and aligned with educational or entertainment goals for children aged [Specify Age Range, e.g., 3-8].

3. Collaboration & Analytics

Content Alignment:

Collaborate closely with the video editors and writers to understand the narrative, emotional beats, and key selling points of each video to translate them into visuals.

Performance Review:

Actively track thumbnail performance (CTR, viewer duration) and apply data-driven insights to improve future designs.
Required Qualifications & Skills

Experience:

Proven professional experience (minimum 3-5 years) in Graphic Design, with a strong focus on

YouTube thumbnails

or children's media/animation is highly preferred.

Portfolio:

A strong portfolio demonstrating work that is bright, dynamic, and effective for engaging a young audience.

Software Proficiency:

Expert proficiency in industry-standard tools:

Adobe Photoshop

(for rapid compositing and photo manipulation).

Adobe Illustrator

(for vector graphics and clean character/logo design).

Visual Skills:

Deep understanding of

color psychology

and effective composition for children's content. A flair for

cartoon illustration

and expressive character posing/cutouts. Excellent typography skills for maximum clarity and impact on small screens.

Mindset:

Must be highly self-motivated, able to meet fast-paced deadlines, and possess a passion for children's entertainment.
Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Food provided
Work Location: In person