Job Description

Graphic Designer - Branding & Communication

Department: Branding

Role Summary

The Graphic Designer - Branding & Communication will be responsible for creating high-quality visual communication that strengthens the University's brand presence across print and digital platforms. The role supports pan-India outreach initiatives through effective campaign design, brand consistency, and collaborative execution with internal teams and external partners.

Key Responsibilities

Design and develop creatives for print and digital platforms including brochures, posters, flyers, banners, newsletters, presentations, social media creatives, digital advertisements, and campaign assets. Create visually compelling designs aligned with the University's brand identity, communication goals, and positioning. Design, adapt, and manage logos, sub-brand identities, and other brand assets as per institutional requirements. Ensure accuracy, quality, and visual consistency across all creative deliverables. Ensure strict adherence to the University's brand guidelines across all communication materials and act as a brand custodian. Support the development, refinement, and documentation of brand guidelines for internal teams and external partners. Collaborate closely with branding, marketing, admissions, academics, and other internal stakeholders to understand design requirements and timelines. Coordinate with external agencies, vendors, and printers to ensure timely delivery and quality output. Clearly communicate design concepts, ideas, and creative rationale, and incorporate feedback constructively while maintaining brand integrity. Supervise and provide guidance, feedback, and quality checks. Support process improvements and workflow efficiencies within the design function. Stay updated with the latest trends in graphic design, tools, and emerging creative platforms, including AI-based design tools. Manage multiple projects and stakeholders simultaneously while meeting deadlines and maintaining high standards of creativity and detail.

Tools & Software

Proficient in Adobe Illustrator, Adobe Photoshop, Adobe InDesign and CorelDRAW Working knowledge of Canva and AI-based design tools

Skills & Competencies

Strong visual design, typography, layout, and color sensibility Excellent conceptualization, creativity, and attention to detail Strong communication, presentation, and interpersonal skills Good time management, team player and ability to handle multiple projects High accountability, adaptability, and continuous improvement mindset

Qualifications & Experience

Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field 5-7 years of relevant experience in branding, marketing, or creative roles Experience in education or institutional branding will be an added advantage * Experience working with cross-functional teams and stakeholders