AbhiBus is a leading online bus-ticketing platform that aggregates ticket inventory from over 4,000 bus operators - including major State Road Transport Corporations (SRTCs), covering more than 3.5 lakh (350,000+) routes across India. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC bus bookings.
AbhiBus is owned and operated by ixigo (Le Travenues Technology Limited), India's leading OTA for the Next Billion Users. With over 54 crore Annual Active Users in FY25, ixigo offers AI-powered train, flight, bus, and hotel bookings through its platforms - ixigo, ConfirmTkt, and AbhiBus.
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Marketing & Growth Creatives
Design high-converting creatives for:
o Performance marketing (Meta, Google, YouTube, affiliates)
o App install & retargeting campaigns
o CRM channels (WhatsApp, Email, Push, In-app)
Create static, motion, and short-form video assets optimized for CTR, CVR, and
retention.
Rapidly iterate creatives based on campaign performance data (A/B variants, hooks,
formats).
Maintain consistency with brand guidelines while adapting for channel-specific best
practices.
Product Marketing & Brand Assets (~30-40%)
Design product-led creatives including:
o Feature launch banners
o In-app promotions
o Store listing creatives (Play Store / App Store)
o Product explainers and walkthrough visuals
Create and maintain:
o Logos, iconography, illustrations
o Brand kits and reusable templates
Collaborate with Product & UX teams on visual storytelling for new features.
Required Skills & Qualifications
Core Design Skills
2-4 years of hands-on experience in graphic design / visual design
Strong command of:
o Adobe Suite (Photoshop, Illustrator, After Effects)
o Figma
Working knowledge of:
o Motion design / video editing
o Micro Animations
Growth & Execution Mindset
Experience working with marketing or growth teams (performance or lifecycle)
Ability to design for scale and speed (templates, systems, variants)
Comfort working with tight timelines and multiple campaigns
Data-informed approach to creative decisions (CTR, conversion, engagement)
Good to Have
Experience in consumer tech / app-first businesses
Understanding of performance marketing funnels
Basic understanding of UX principles
Experience collaborating with copywriters and product managers
What Success Looks Like
Faster creative turnaround without quality drop
Measurable uplift in campaign performance (CTR, installs, engagement)
Strong visual consistency across marketing and product touchpoints
Reduced dependency on external agencies
Why Join
High ownership and visibility across marketing and product
Direct impact on growth metrics, not just aesthetics
Opportunity to work on scale, experimentation, and brand building
Fast-paced environment with real decision-making authority.
Additional Information
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Additional Information:
Candidates are responsible for safeguarding sensitive company data against unauthorized access, use, or disclosure, and for reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures
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