Job Description

Job Summary

The Graphic Designer and Social Media Expert is responsible for creating engaging visual content and managing the company's social media presence across various platforms. This role combines a strong design sense with strategic content planning to enhance brand identity, drive audience engagement, and support marketing campaigns.

Key Responsibilities

I. Graphic Design & Visual Content Creation

Design Assets:

Design and develop a wide range of visual content, including social media posts (static, carousels, stories), campaign graphics, infographics, presentation decks, email graphics, and web banners.

Video/Motion Graphics:

Create and edit short-form video content (e.g., insta Reels, vedios, YouTube Shorts) and basic motion graphics to maximize engagement on social channels.

Brand Consistency:

Ensure all visual materials strictly adhere to brand guidelines, maintaining a consistent and professional aesthetic across all platforms

Creative Ideation:

Collaborate with the marketing team to brainstorm creative concepts and campaigns, transforming them into high-quality visual executions.

Social Media Management & Strategy

Platform Management:

Manage and maintain the company's social media accounts (e.g., Instagram, Facebook, LinkedIn, , X/Twitter, Pinterest,etc).

Content Calendar:

Develop, schedule, and execute a comprehensive social media content calendar, ensuring timely and consistent posting.

Community Engagement:

Monitor social channels, respond to comments and messages, and engage with the online community to foster a positive brand image.

Trend Monitoring:

Stay up-to-date with the latest social media trends, platform updates, tools, and best practices to keep the content fresh and competitive.

Performance Analysis:

Track, analyze, and report on key social media metrics (e.g., reach, engagement, follower growth, conversions) to make data-driven decisions and optimize content performance.
Qualifications & Skills

Education:

Bachelor's degree in Graphic Design, Visual Arts, Communications, Marketing, or a related field (or equivalent practical experience).

Experience:

Fresher or 1 years of proven experience in both graphic design and social media content creation/management.

Design Proficiency:

High proficiency in industry-standard design software, such as

Adobe Creative Suite (Photoshop, Illustrator, canva)

. Experience with other tools like

Figma

is a plus.

Social Media Expertise:

In-depth knowledge of major social media platforms, their respective content formats, and audience engagement strategies.

Communication:

Excellent written and verbal communication skills, with a keen eye for effective copywriting and visual storytelling.

Organization:

Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Job Type: Full-time

Pay: ?10,000.00 - ?12,000.00 per month

Work Location: In person