Job Description

Taking compete responsibility for ideating, visualizing, and creating new, innovative ideas & design
campaigns for all relevant sales channels both in the offline and online space keeping in mind the required
timelines for each of the projects and brands ethos and language.
? The knowledge about campaigns in both Print and digital mediums including social media and digital
media.
? Work on a wide range of projects and media, using various software programs to visualize and develop
innovative graphic designs.
? Layout key guidelines to be followed for brand assets and elements across platforms - digital, offline,
Parlors, and aggregators.
? Ensure uniformity of all branding elements with respect to colour palate, font style, design language, etc
? Brainstorm ideas and concepts with the marketing team.
? Help layout a detailed social media grid pattern and design language (colour scheme, brand tonality, font
style, etc)
? Designing digital ads that help in maximizing the efficacy of the campaign.
? The ability to create packaging design and printing and development knowledge to be able to close the
project - check all digital proofs, cylinder proofs and sample proofs for colours and overall design. Give
approval to proceed to next stage.
? The ability to coordinate with external agencies, if need be, for some creative requirements (Please note
ideally all marketing work is done inhouse for our brand)
? The candidate must have experience in an advertising agency, specifically with leading FMCG brands in the
Food and Beverage category or an FMCG brand.
? Experience with luxury, international, or lifestyle brands is a plus. Understanding in Graphics, Design and
Visual Principles, Design Principles Layouts, Colour, Fonts, Proportions Themes etc. Ability to manage
brand shoots from a technicality point of view.
? We need a self-motivated individual who can take full ownership of projects and manage them end-to-end
Required Skills graphic designer

Skills Required