The Graphic Designer will be responsible for conceptualizing, designing, and delivering high-quality creatives that align with Jaikalki's brand guidelines and business objectives. This includes designing visual assets for marketing campaigns, product communication, UI/UX enhancements, social media, and corporate branding. The role requires a strong understanding of visual storytelling, digital design standards, and fintech-oriented creative communication.
2. Key Responsibilities
A. Creative Design & Brand Communication
Develop visually compelling creatives for social media, websites, digital ads, banners, pitch decks, and product presentations.
Ensure consistent brand identity across all visual communication materials.
Create promotional graphics for Jaikalki's payment orchestration services, APIs, fintech products, and merchant solutions.
B. UI/UX & Product Visual Support
Assist the product team with UI/UX designs for dashboards, mobile screens, and product interfaces (optional but preferred).
Prepare icon sets, illustrations, and graphic elements required for product modules.
Support the development team with assets for websites, landing pages, and marketing microsites.
C. Marketing Campaign Assets
Design monthly campaign creatives, merchant onboarding materials, infographics, digital brochures, and corporate presentations.
Create visuals for email marketing, WhatsApp campaigns, and internal communication.
Collaborate closely with the marketing team to execute branding strategies and promotional plans.
D. Video Editing & Motion Graphics (Preferred)
Prepare short promotional videos, reels, animations, and explainer graphics for product education.
Edit product walkthrough videos and merchant tutorials when required.
E. Operational & Cross-Functional Support
Maintain an organized library of design files, assets, templates, and brand guidelines.
Work with business, sales, and technical teams to understand creative requirements.
Deliver work within timelines while adapting quickly to shifting priorities.
3. Required Skills & Competencies
Proficiency in design tools: Adobe Photoshop, Illustrator, After Effects, Figma, Canva, CorelDRAW (optional).
Strong understanding of branding, typography, color theory, and layout principles.
Ability to convert business or technical concepts (e.g., UPI Switching, API Integration, Payment Routing) into simple visual communication.
Creativity combined with a structured and professional approach to design.
Strong attention to detail and ability to meet tight deadlines.
Motion graphics and video editing skills are a significant advantage.
4. Qualification Requirements
Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or related field.
1-4 years of experience in digital design, preferably with a fintech, startup, or technology company.
Freshers with strong portfolios are also encouraged to apply.
5. Key Performance Indicators (KPIs)
Timely delivery of design tasks and campaigns.
Quality and consistency of brand-aligned creatives.
Engagement metrics from social media and marketing campaigns.
Internal stakeholder feedback on design clarity and effectiveness.
Contribution to overall brand visibility and merchant communication effectiveness.
6. Work Environment
Fast-paced fintech startup environment requiring creativity, agility, and precision.
Collaboration with marketing, sales, tech, and product teams.
Occasional urgent design requirements for merchant onboarding or product launches.
Job Types: Full-time, Permanent, Fresher
Pay: ?10,000.00 - ?15,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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