Develop creative concepts and design solutions for marketing campaigns, project branding, and corporate communications.
Create high-quality visuals for print materials--brochures, flyers, advertisements, hoardings, signage, and exhibition displays.
Maintain uniformity of brand identity across all design outputs.
Collaborate with marketing and business development teams to create impactful presentation materials.
B. Digital & Social Media Design
Design and manage creatives for all social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
Create visually engaging content such as reels, infographics, motion graphics, event highlights, and campaign banners.
Research social media and visual design trends, customer preferences, and competitor visuals to keep content fresh and relevant.
Support digital marketing campaigns through optimized design assets.
C. Video Production & Editing
Plan, direct, and edit video shoots for corporate communication, project walkthroughs, and testimonials.
Collaborate with vendors and videographers for on-site shoots and ensure final output aligns with brand guidelines.
Use editing and animation tools for enhancing storytelling through visuals.
D. Web & UI/UX Coordination
Coordinate with web developers for timely website updates, page layout modifications, and visual enhancements.
Contribute to user interface (UI) and user experience (UX) design ideas that improve accessibility and aesthetics.
Regularly review and update digital assets on websites and portals.
E. Print & Marketing Collateral
Design all print collateral including project brochures, sales kits, letterheads, visiting cards, posters, and promotional materials.
Conduct periodic site visits to ensure design accuracy on signage, hoardings, and branding installations.
Oversee print production, proofing, and vendor quality control.
F. Internal Branding & Corporate Support
Design internal newsletters ("Chronical"), event branding, festival decor, and employee engagement creatives.
Support HR and admin teams with onboarding templates, job posting designs, and corporate greetings.
Ensure a strong internal brand presence through visual consistency and design excellence.
G. Vendor Management & Process Coordination
Manage outsourced creative work by briefing vendors, monitoring timelines, and ensuring deliverable quality.
Negotiate printing and production costs and follow up on payment closures.
Maintain and update the creative vendor database.
H. Research & Continuous Innovation
Stay updated with design innovations, new tools, and industry best practices.
Analyze performance of visual campaigns and suggest creative improvements.
Introduce new design formats and presentation styles to enhance impact
Software Knowledge Desired
1. Graphic Design & Illustration
Adobe Photoshop
Adobe Illustrator
CorelDRAW
Canva Pro (AI-supported features like Magic Design, Background Remover)
2. Layout & Publishing
Adobe InDesign
Canva
3. Video Editing & Motion Graphics
Adobe Premiere Pro
Adobe After Effects
Filmora / CapCut (basic editing support)