Job Description

Position Description
Business Division:
Agri Input
Department:
Marketing
Location:
Mumbai
Position Title:
Graphic Designer
Level:
E3-E4
Reporting to (Title):
Head, Marketing
Position Purpose
The role holder is responsible for To conceptualize and lead the efforts to engage with customers by creating right visibility of organization and its products at the market place which facilitates sales and aids in achieving company's business objectives
Strategic Responsibilities

• Branding and designing planning to bring visibility in the market
• Creating guideline/framework to standardized the process of branding/designing

Operational Responsibilities

• Develop creative concepts for business marketing needs to bring visibility
• Creating promotional materials, collaterals and other art work based on business need
• Work through various media firms for marketing and designing related activities
• Work with communications/marketing team to execute outlined marketing strategies
• Develop new creative assets for print following established brand guidelines
• Develop and deliver marketing campaign concepts
• Create digital assets for website and mobile sites
• Support design needs of various departments as assigned
• Ensure all brand standards are followed
• Package and label design
• Create and maintain technical labels/instructions for all products
• Maintain print library and requests
• Manage company merchandise design, ordering and vendor relations

Financial Responsibilities

• Ensure optimal usage of promotion materials in the field, in coordination with the concerned stake holders (for example, Marketing services ,Marketing Managers)
• Provide inputs for designing budgets for the concerned products / product categories and ensure adherence to assigned budgets.

People Responsibilities
Education Qualification
Awareness on branding guidelines, Designing and product marketing.
Work Experience
3 to 10 years' experience in Designing promo inputs
Industry to be Hired from
Any Industry
Functional Competencies

• Understand the commercial value of graphic design
• Awareness on branding guidelines, Designing and product marketing
• Understand Company product branding philosophy/Guidelines
• Understand Packaging designs/Concepts
• Understand the requirement through Communication brief from product/Crop managers
• Knowledge of various design software tools, CDR, PS, etc.

Interaction Complexity and Team Work

Skills Required