Job Description

Job Purpose
We are seeking a creative and strategic member in our organisation to lead our branding & communication division. This role requires a professional with a unique blend of design expertise, content creation skills, and strategic thinking. The ideal candidate will excel in using design tools while drafting and editing content to ensure impactful communication.
Key Responsibilities:

• Design and Visual Communication:

• Create visually engaging marketing materials, including brochures, digital ads, infographics, packaging, and social media creatives, using the Adobe design software (CorelDRAW is not utilised).
• Develop brand guidelines and ensure consistency across all visual touchpoints.
• Conceptualise and execute innovative designs that resonate with the veterinary healthcare sectors target audience by keeping Hesters brand identity intact.

• Content Creation and Editing:

• Draft, edit, and proofread content for marketing campaigns, product descriptions, press releases, and internal communications.
• Collaborate with technical teams to translate complex information into simple, relatable messaging for diverse audiences.
• Develop creative and engaging content strategies to elevate brand storytelling.

• Branding Strategy and Implementation:

• Define and maintain the brand voice, tone, and personality.
• Design and execute branding campaigns to strengthen market presence and promote the company's values.
• Oversee the design and messaging for events, exhibitions, and external communications.

• Digital Marketing Integration:

• Collaborate with the marketing team to develop creative collaterals for online campaigns, including social media and website visuals.
• Monitor and optimise campaign performance through visual and content improvements.

• Cross-Functional Collaboration:

• Work closely with the sales and product teams to align branding and communication strategies with business goals.
• Guide junior designer(s) or freelancers to get the work executed.

• Exceptional design and creative thinking abilities.
• Outstanding content writing and editing skills.
• Strategic mindset with attention to detail.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong knowledge of content management and editing tools.
• Familiarity with video editing software is a plus.

• Bachelors or Masters degree in Graphic Design, Communication, Marketing, or a related field.
• 7+ years of experience in branding and communication, preferably in human or veterinary healthcare.

• Passion for branding and design, with a keen eye for aesthetics.
• Ability to work independently and take initiative.
• Excellent communication and interpersonal skills.