Job Description

About Us

We are a fast-growing startup in the

student housing & hospitality industry

, currently operating

2,500 beds

and scaling to

4,000 beds by December 2025

. As we expand, we are strengthening our digital brand identity and online presence -- and seeking a

highly skilled Graphic Designer who is also a master of Social Media & Digital Marketing

.

Role Overview

We are looking for a

professional, detail-oriented, and creative Graphic Designer

who can conceptualize and deliver stunning visual content across digital platforms.
This role requires someone who not only designs but also

understands social media psychology, digital marketing strategies, content funnels, and brand communication

.

A hybrid role for a

creative + strategist

, ideal for someone who loves both designing and building digital brand influence.

Key ResponsibilitiesGraphic Design

Create high-quality graphics for

social media

, website, ads, emailers, and offline marketing. Develop

brand guidelines

, visual identity systems, and creative themes. Design marketing materials: posters, brochures, banners, standees, pitch decks, event creatives. Produce visually rich content for campaigns, launches, and community events.

Social Media + Digital Marketing

Design and plan social media calendars aligned with brand tone & campaigns. Collaborate with marketing team to create

digital-first creative strategies

. Optimize creatives for paid ads (Facebook, Instagram, Google). Analyze content performance and design future posts based on insights. Ideate reels, motion graphics, and short-form content to maximize engagement. Maintain consistency in brand language across all digital channels.

Brand & Creative Strategy

Develop storytelling-based visual ideas to strengthen brand recall. Understand audience behaviour (Gen-Z + working professionals) and design accordingly. Work on creative concepts for product launches, festivals, and campus initiatives. Ensure design quality, detail, and innovation in every deliverable.

Required Skills & Expertise

Graphic Design (Mastery Level)

Adobe Photoshop Adobe Illustrator Adobe After Effects / Premiere Pro Figma Canva Pro Motion graphics knowledge (preferred)

Social Media Expertise

Instagram, Facebook, LinkedIn strategy Content calendars & digital branding Trend-based content creation Reels, thumbnails, short-form video editing

Digital Marketing (Strong Understanding)

Brand positioning & digital funnels Paid ad creative optimization Basic knowledge of SEO & content marketing Analytics-driven creative iteration Audience targeting and engagement metrics

Requirements

Bachelor's degree in Graphic Design, Fine Arts, Communication, or similar field. 2-5 years of professional experience in digital design & social media creatives. Strong portfolio demonstrating digital-first design work (mandatory). Ability to work under deadlines and manage multiple projects. Excellent attention to detail, color sense, typography, and layout mastery.

Why Join Us

Build and shape the

digital identity

of a fast-scaling brand. Creative freedom + ownership of brand's visual language. Young, energetic, and innovation-driven work culture. Opportunity to grow into

Senior Designer / Creative Lead

role.
Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Application Question(s):

Please share your design portfolio link (Behance/Dribbble/Drive) Which design tools are you proficient in (Photoshop, Illustrator, Figma, etc.)? Do you have experience creating social media ads and campaign creatives? Have you worked in a fast-paced startup or hospitality brand before? Are you comfortable creating reels, motion graphics, and short-form video edits?
Work Location: In person