Job Description

Job Summary:

We are seeking a dynamic and results-driven Design & Marketing Executive to join our team in the tyre industry. The ideal candidate will be responsible for planning, executing, and managing marketing campaigns to strengthen brand presence, generate leads, and drive sales along with designing different creatives. The role involves handling both ATL (mass media advertising) and BTL (on-ground and targeted) marketing initiatives to effectively reach and engage customers, dealers, and distributors.

Join Our Dynamic Team at Dunlop Tyres India to plan, execute, and manage marketing campaigns that strengthen brand presence, generate leads, and drive sales. This role covers BTL & ATL marketing, engaging customers, dealers, and distributors through impactful campaigns and events.

Key Responsibilities:

Designing creatives, banners, logos, brochures etc using different tools.

Execute BTL campaigns by dealer engagement programs, road-shows, trade promotions & on-ground activations.

Develop ATL campaigns to boost brand awareness.

Coordinate with agencies for creatives & media buying.

Support product launches, conduct market research & manage vendor relations.

Track marketing budgets & ensure consistent brand messaging.

Requirements:

Bachelor's degree in Marketing, Business, or a related field. 2-5 years of relevant experience (experience in the automotive or tyre industry preferred). Proficiency in design and creative tools such as

Adobe Photoshop, Illustrator, Canva, InDesign, CorelDRAW, Figma, and Premiere Pro

(or similar). Strong knowledge of both Below-the-Line (BTL) and Above-the-Line (ATL) marketing strategies. Excellent communication, project management, and analytical skills. Willingness to travel frequently for business needs
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹55,000.00 per month

Benefits:

Paid sick time
Work Location: In person