and creating visually compelling digital content. The ideal candidate should be
highly creative, detail-oriented, and proficient in designing unique creatives, reels, carousels, and videos
while managing multiple brands/accounts simultaneously.
Key Responsibilities
Creative Conceptualisation & Design Execution
Design
engaging, high-quality creatives
for
social media, digital campaigns, website graphics, and marketing collaterals
.
Develop
reels, carousels, motion graphics, and short-form videos
to enhance brand storytelling.
Ensure
brand consistency
across different platforms while maintaining a fresh and innovative approach to visual communication.
Ideate and execute visually appealing
Instagram/Facebook posts, LinkedIn carousels, banner ads, YouTube thumbnails, and infographics
.
Stay updated with
social media trends
and create designs that align with audience engagement strategies.
AI & Tech-Driven Design Innovation
Use
Generative AI tools
(such as Adobe Firefly, Midjourney, DALLE, Runway ML, etc.) to enhance creative workflows and speed up design processes.
Implement AI-powered techniques to generate concepts, automate design elements, and optimise creative efficiency.
Explore
new AI-based design trends
and tools to push the boundaries of creativity.
Multibrand Management & Project Execution
Work on
multiple brand accounts simultaneously
, ensuring each brand maintains its unique identity while adhering to client expectations.
Coordinate with the
social media, marketing, and content teams
to ensure seamless execution of creative assets.
Adapt creatives based on
audience insights, A/B testing results, and performance analytics
.
Ensure timely delivery of high-quality visuals while managing tight deadlines across multiple projects.
Video Editing & Motion Graphics
Create
eye-catching animated videos, promotional videos, and explainer clips
for social media and digital campaigns.
Develop motion graphics and GIFs to boost engagement on digital platforms.
Edit short-form video content (reels, YouTube shorts, campaign teasers) with
transitions, text animations, and effects
.
Collaboration & Strategy Alignment
Work closely with internal and external teams to ensure creative alignment with brand messaging and campaign objectives.
Translate marketing insights into
visually impactful creatives
that drive engagement and conversion.
Brainstorm with the team to come up with
creative campaign ideas, trend-based visuals, and interactive content
.
Suggest
new design formats, styles, and innovative presentation techniques