Experience: Minimum 3 Years in Performance marketing / Not more than 7 years
About Gharaana
Gharaana is building the next-generation premium furniture and home decor brand for modern Indian homes. We collaborate closely with leading architects, interior designers, and product designers to create timeless, contemporary furniture collections that combine craftsmanship, quality materials, and refined design. Our mission is to make thoughtfully designed, high-quality furniture more accessible to the new-age Indian homeowner.
About the Role
We are looking for a hands-on
Graphic & Content Design Associate
who will own visual storytelling across paid and organic channels, product pages, and the Shopify frontend. This role sits at the intersection of design, short-form video, copywriting, and e-commerce merchandising -- and will work directly with the founding and marketing teams to translate product and brand strategy into high-impact creative.
Experience producing both static and motion creatives, writing brand-aligned copy, managing social channels, and updating Shopify front end on a day-to-day basis is essential.
Key Responsibilities
Creative Production (Static & Video)
Design high-quality creatives for ads, social, email, web banners, and campaigns.
Produce and edit short-form video content (Reels, Shorts, UGC edits, product showcases, how-tos).
Create templates and a design system to scale assets quickly while maintaining brand consistency.
Content & Copywriting
Write captions, product descriptions, microcopy, scripts, and campaign copy aligned to Gharaana's voice (premium, warm, crafted).
Convert product features into emotive, benefit-led storytelling for listings and landing pages.
Social Media Management
Plan, create and schedule posts (grid, stories, reels); monitor engagement and iterate on formats that perform.
Collaborate with performance marketing to A/B test creatives and scale winners.
Shopify Frontend & Merchandising
Own daily updates: banners, collection imagery, product A+ content, landing pages, and homepage curation.
Implement merchandising changes, coordinate with developers for theme tweaks, and QA content for visual and copy accuracy.
Requirements
Experience:
1-5 years in graphic & content design, digital creative production, or social content creation
Portfolio:
Strong portfolio showing static design + short-form video editing + examples of product / e-commerce assets (mandatory)
Tools:
Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects (or equivalent); confident in Figma/Canva
E-commerce & CMS:
Comfortable updating Shopify (themes, product pages). Basic knowledge of Liquid or willingness to learn is a plus
Writing:
Clear, concise copywriting ability for social, product pages, and email
Social Savvy:
Good instinct for Instagram/Pinterest/YouTube Shorts formats and what drives engagement
Analytical Mindset:
Ability to iterate creatives based on performance signals and collaborate with growth/performance teams
Attitude:
Self-starter, high ownership, ability to work in a fast-paced environment and wear multiple hats.
Nice-to-Have
Basic photography / styling experience (lighting, framing).
Prior experience with lifestyle, furniture, home decor, or premium D2C brands.
Experience creating design systems and scalable templates for paid media.
Why Join Us
Build the visual identity of a premium furniture brand from the ground up.
Work directly with founders and cross-functional teams; high impact, high visibility
Flexible working -- Gurgaon office or remote option available.
Fast-paced team that values ownership, craft, and experimentation.
Gurgaon (Hybrid: 2-3 days/week in office) | Full-time
Why Join Us
Be part of shaping a new premium furniture brand from the ground up.
Work directly with founders; fast growth, high visibility role.
Flexible place of working -- Gurgaon office or remote option available.
Environment that values ownership, creativity, and smart execution.
Gurgaon (Hybrid: 2-3 days/week remote) | Full-time
Job Type: Full-time
Pay: ?30,000.00 - ?60,000.00 per month
Application Question(s):
We are a 6 day working week. would you be ok with that.?
What is your current CTC? please don't apply if it is more than 7 lacs.
Please share your portfolio link
Experience:
Graphic design: 1 year (Required)
Work Location: Hybrid remote in Gurugram, Haryana
Expected Start Date: 01/01/2026
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