Job Description

Job Summary:We are looking for a creative and detail-oriented Content Writer to develop compelling content that aligns with our brand identity and marketing goals. The ideal candidate should have hands-on experience in crafting engaging content across various platforms, particularly in the BFSI, SaaS, and advertising domains.Key Responsibilities:- Develop high-quality, engaging, and brand-aligned content to meet business objectives and audience needs.- Brainstorm and pitch innovative content ideas tailored to target audiences.- Write clear, concise, and persuasive copy for blogs, social media, landing pages, email newsletters, and other marketing materials.- Conduct performance analysis of content to drive optimization and identify trends.- Perform content gap analysis to uncover opportunities and refine content strategy.- Manage and maintain an editorial calendar to ensure timely content delivery.- Stay updated with content marketing trends and apply best practices.- Collaborate with marketing, design, and SEO teams to enhance content quality and effectiveness.Requirements:- Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field.- Proven experience in content writing within BFSI, SaaS, or advertising industries.- Excellent command over English and Hindi (both written and verbal).- Strong project management and multitasking abilities.- Expertise in crafting blog posts, articles, email campaigns, and landing page copy.- Solid understanding of SEO principles and ability to optimize content for search engines.- Familiarity with tools such as Google Analytics, SEMrush, Ahrefs , or similar platforms.- Proficiency in using content management systems, especially WordPress.- Strong organizational skills with an ability to meet deadlines and manage time efficiently.- Self-motivated and a collaborative team player. (ref:updazz.com)