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Role & Responsibilities:
Plan, set up, and manage
Google Search, Display, and YouTube ad campaigns
.
Conduct
keyword research, audience targeting, and competitor analysis
.
Develop engaging ad creatives in coordination with the design/creative team.
Optimize campaigns for maximum ROI by monitoring
CPC, CTR, CPM, and conversion rates
.
Manage
YouTube video ad formats
.
Track campaign performance using
Google Ads Manager, Google Analytics, and YouTube Analytics
.
Perform
A/B testing
on creatives, targeting, and bidding strategies.
Prepare
weekly/monthly reports
with insights and recommendations.
Stay updated with the latest
Google Ads & YouTube trends, policies, and algorithm changes
.
Requirements:
Bachelor's degree in Marketing, Business, or related field.
Proven experience (5 years) in
Google Ads and YouTube campaign management
.
Strong knowledge of
PPC strategies, bidding models, and remarketing
.
Proficiency in
Google Ads Manager, Google Analytics, Tag Manager, and YouTube Studio
.
Experience with
video advertising strategies
and working with creative teams.
Excellent analytical, reporting, and communication skills.
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Paid sick time
Paid time off
Work Location: In person
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