Job Description

WebIndia Master is a leading digital marketing and web development company committed to delivering high-performance solutions. We specialize in transforming businesses through innovative strategies and smart digital marketing practices. We are looking for a highly skilled

Google Ads & Meta Ads Manager

to join our growing team and drive paid media results for our clients.

Job Summary

As a

Google Ads & Meta Ads Manager

, you will be responsible for planning, executing, optimizing, and managing paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. The ideal candidate should have in-depth knowledge of performance marketing, campaign setup, audience targeting, and conversion tracking.

Key Responsibilities

Strategize, build, and manage Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook, Instagram) campaigns for multiple clients. Conduct detailed keyword and audience research to define campaign strategy. Write compelling ad copy and design briefs for creatives that align with campaign goals. Optimize ad performance through A/B testing, bid adjustments, and audience segmentation. Set up and manage conversion tracking using Google Tag Manager, Meta Pixel, and GA4. Monitor, analyze, and report on campaign performance using analytics tools. Maintain budgets, improve ROAS, and ensure clients' KPIs are consistently met or exceeded. Collaborate with the SEO, content, and design teams to align cross-channel strategies. Stay updated with platform changes, new features, and digital advertising trends.

Key Requirements

Proven experience (minimum 1 year) in managing Google Ads and Meta Ads campaigns. Google Ads and Meta Blueprint certifications are a plus. Strong understanding of PPC, audience targeting, retargeting, and funnel strategies. Experience with tools like Google Analytics, Google Tag Manager, Meta Events Manager, and third-party ad platforms. Analytical mindset with strong reporting and communication skills. Ability to manage multiple campaigns across industries and budgets.

Preferred Skills

Experience in e-commerce campaigns and lead generation. Knowledge of landing page optimization and CRO techniques. Familiarity with CRM tools and marketing automation platforms. Creative mindset for developing engaging ads and campaigns.
Job Types: Full-time, Permanent

Pay: Up to ?400,000.00 per year

Work Location: In person