Job Description

Role Overview - Full-time, on-site role focused on planning, executing, and optimizing performance marketing campaigns for Forex and Crypto clients.- Involves end-to-end campaign management across Meta (Facebook/Instagram) and Google Ads platforms. - Highly analytical role requiring expertise in campaign tracking, optimization, and policy compliance specific to the financial/crypto vertical.- Ideal for professionals who enjoy working in fast-paced, ROI-driven environments with direct ownership of budgets and performance.Key Responsibilities - Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns for Forex/Crypto clients.- Handle daily campaign optimization, A/B testing, audience segmentation, and conversion tracking to maximize ROI. - Work on landing page CRO, creative feedback, and pixel/postback integrations (via Google Tag Manager, API conversions, etc.).- Create and monitor ad funnels for lead generation (Click - Lead - FTD). - Analyze and report campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio.- Stay updated with ad policy changes in the Financial/Crypto segment and ensure campaign compliance. - Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies. - Manage monthly budgets in the range of - 20-50 lakh with effective spend allocation and performance tracking. What We're Looking For - 3+ years of experience managing Meta and Google Ads campaigns within the Forex and Crypto sectors. - Strong understanding of advertising policies and compliance requirements for financial promotions. - Hands-on expertise in CPC, CPM, CPA, and ROAS optimization. - In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models. - Analytical and data-driven mindset with proficiency in Google Sheets/Excel for performance reporting. - Excellent communication and presentation skills. - Certification in Google Ads or Meta Blueprint will be an added advantage. (ref:updazz.com)

Skills Required