to manage and optimize our paid advertising campaigns across multiple platforms. The ideal candidate will have a deep understanding of digital marketing strategies, analytics, and performance optimization to deliver maximum ROI and business growth.
Key Responsibilities
Plan, execute, and optimize
Google Ads
,
Meta Ads (Facebook & Instagram)
, and
LinkedIn Ads
campaigns.
Conduct detailed
keyword research
and develop ad strategies to enhance campaign performance.
Monitor, analyze, and report on campaign metrics using
Google Analytics
,
Meta Business Suite
, and
LinkedIn Campaign Manager
.
Optimize
ad creatives, bidding strategies, and landing pages
to improve conversion rates.
Perform
A/B testing
for ad copy, targeting, and placements to boost campaign effectiveness.
Manage and allocate budgets efficiently, ensuring
cost-effective ad spending
.
Track and analyze key performance indicators (KPIs) such as
CTR, CPC, ROAS
, and
Conversion Rate
.
Stay updated with the latest trends, tools, and best practices in
PPC advertising
and
digital marketing
.
Prepare and present
weekly and monthly performance reports
with actionable insights.
Requirements
Experience:
2-3 years of hands-on experience in managing PPC campaigns.
Platform Expertise:
Proven skills in
Google Ads
,
Meta Ads
, and
LinkedIn Ads
.
Analytical Tools:
Proficiency in
Google Analytics
,
Google Tag Manager
, and
Facebook Pixel
.
SEO & SEM Knowledge:
Strong understanding of keyword research, audience segmentation, and campaign optimization.
Technical Skills:
Experience with
UTM tracking
,
conversion tracking
, and
remarketing
strategies.
Communication:
Excellent analytical and reporting skills with attention to detail.
Job Type: Full-time
Work Location: In person
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