Job Description

PPC Expert (Google & Meta) - FMCG & D2C Focus

Location: On Site

Job Type: Full-time

We are seeking an experienced PPC Expert with strong expertise in Google Ads and Meta campaigns, specifically for a FMCG and D2C brand. The ideal candidate will have a proven ability to drive results through paid search and social advertising, optimizing campaigns for maximum ROI.

Responsibilities:

Develop and execute PPC strategies for Google and Meta platforms tailored to FMCG and D2C goals.
Conduct audience segmentation and optimize campaigns through A/B testing, keyword analysis, and ad copy adjustments.
Track, measure, and report campaign performance using tools like Google Analytics and Meta Ads Manager.
Manage PPC budgets efficiently across channels to maximize campaign results.
Collaborate with cross-functional teams to align paid media strategies with broader marketing objectives.
Requirements:

3+ years of PPC experience with Google Ads and Meta Ads in FMCG or D2C sectors.
Strong proficiency in campaign optimization, analytics, and reporting tools.
Expertise in keyword research, bid management, and ad copy creation.
Familiarity with audience segmentation, budget management, and performance forecasting.
Bachelor's degree in Marketing or related field; certifications in Google Ads/Meta Ads a plus.
Benefits:

Competitive salary and Professional development opportunities
If you're a results-driven PPC expert ready to impact FMCG and D2C campaigns, we want to hear from you.

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: In person