Job Description

Job Title:

Meta Ads & Google Ads Specialist

Location:

Jaipur, Rajasthan

Department:

Digital Marketing

Experience Required:

2-3 years

Job Type:

Full-time

About the Role:

We are seeking a results-driven

Performance Marketing Specialist

with hands-on experience in managing

Meta (Facebook & Instagram) Ads

and

Google Ads

campaigns. The ideal candidate should have a strong analytical mindset, proven expertise in ROI-driven ad management, and a deep understanding of the digital advertising landscape.

Key Responsibilities:

Plan, create, and optimize campaigns on

Meta Ads Manager (Facebook & Instagram)

and

Google Ads (Search, Display, YouTube, Shopping)

Conduct keyword research, A/B testing, audience targeting, and bid optimization to maximize campaign performance Monitor daily performance metrics and prepare weekly/monthly reports with actionable insights Work closely with the creative and content teams to ensure ad creatives align with campaign objectives Optimize campaigns for key performance indicators (KPIs) such as ROAS, CTR, CPC, and conversion rate Implement tracking (Meta Pixel, Google Tag Manager, Conversion API) and ensure accurate attribution Stay updated with platform algorithm changes, industry trends, and best practices Analyze competitor advertising strategies and market trends

Requirements:

Bachelor's degree in Marketing, Communications, or a related field 2-3 years of hands-on experience in managing Google Ads and Meta Ads campaigns Certification in Google Ads and/or Meta Blueprint is a plus Strong analytical and data interpretation skills Experience with Google Analytics (GA4), Google Tag Manager, and Meta Events Manager Excellent verbal and written communication skills Ability to work in a fast-paced environment and manage multiple campaigns simultaneously

Preferred Skills:

Experience with eCommerce or lead generation campaigns Knowledge of retargeting, lookalike audiences, custom conversions

What We Offer:

Competitive salary and performance incentives A dynamic work environment in a growing digital-first company Opportunity to work with national and international clients Learning and development support
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

Paid time off
Schedule:

Day shift
Work Location: In person