Job Description

Job Title:

Performance Marketing Specialist (Google & Meta Ads - Travel Industry)

Company:

Aertrip.com

About Us:

Aertrip.com is a fast-growing travel technology company transforming the way people plan and book travel. We specialize in providing seamless solutions for flights, hotels, holidays, and more. We are looking for a highly skilled

Performance Marketing Specialist

with proven experience in the travel industry to manage and scale our digital campaigns.

Key Responsibilities:

Plan, execute, and optimize paid campaigns across

Google Ads (Search, Display, YouTube, Discovery)

and

Meta Ads (Facebook & Instagram)

. Develop and implement strategies to drive high-quality leads, bookings, and customer acquisition at optimal ROI. Manage large-scale ad budgets (?10 lakh+ monthly), ensuring efficient allocation and maximizing returns. Conduct keyword research, audience targeting, bid management, and competitor analysis. Continuously monitor, analyze, and report campaign performance using analytics tools (Google Analytics, GA4, Meta Ads Manager, etc.). Collaborate with design and content teams to develop engaging ad creatives and landing pages. Stay updated with the latest trends in digital marketing, especially in the travel industry. A/B test ad copies, creatives, and landing pages for continuous improvement.

Requirements:

3+ years of hands-on experience in

Google & Meta Ads

within the

travel industry

. Proven success in managing

ad budgets exceeding ?10 lakh

. Strong understanding of travel customer behavior, booking funnels, and seasonal campaign strategies. Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, and reporting dashboards. Data-driven mindset with excellent analytical and problem-solving skills. Ability to work in a fast-paced environment and meet performance targets. Excellent communication and collaboration skills.

Preferred Skills:

Experience with other performance channels (Bing Ads, Programmatic, Affiliate Marketing). Knowledge of remarketing and retargeting strategies in travel. Basic knowledge of SEO and CRO (Conversion Rate Optimization).
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person