Performance Marketing Specialist (Google & Meta Ads - Travel Industry)
Company:
Aertrip.com
About Us:
Aertrip.com is a fast-growing travel technology company transforming the way people plan and book travel. We specialize in providing seamless solutions for flights, hotels, holidays, and more. We are looking for a highly skilled
Performance Marketing Specialist
with proven experience in the travel industry to manage and scale our digital campaigns.
Key Responsibilities:
Plan, execute, and optimize paid campaigns across
Google Ads (Search, Display, YouTube, Discovery)
and
Meta Ads (Facebook & Instagram)
.
Develop and implement strategies to drive high-quality leads, bookings, and customer acquisition at optimal ROI.
Manage large-scale ad budgets (?10 lakh+ monthly), ensuring efficient allocation and maximizing returns.
Conduct keyword research, audience targeting, bid management, and competitor analysis.
Continuously monitor, analyze, and report campaign performance using analytics tools (Google Analytics, GA4, Meta Ads Manager, etc.).
Collaborate with design and content teams to develop engaging ad creatives and landing pages.
Stay updated with the latest trends in digital marketing, especially in the travel industry.
A/B test ad copies, creatives, and landing pages for continuous improvement.
Requirements:
3+ years of hands-on experience in
Google & Meta Ads
within the
travel industry
.
Proven success in managing
ad budgets exceeding ?10 lakh
.
Strong understanding of travel customer behavior, booking funnels, and seasonal campaign strategies.
Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, and reporting dashboards.
Data-driven mindset with excellent analytical and problem-solving skills.
Ability to work in a fast-paced environment and meet performance targets.
Excellent communication and collaboration skills.
Preferred Skills:
Experience with other performance channels (Bing Ads, Programmatic, Affiliate Marketing).
Knowledge of remarketing and retargeting strategies in travel.
Basic knowledge of SEO and CRO (Conversion Rate Optimization).
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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